Flip Video(TM) Introduces Next-Generation Personal Video Sharing

Latest FlipShare(TM) software makes it simple to share video publicly,
privately, or with groups

SAN FRANCISCO, June 16 /PRNewswire/ -- Taking video sharing to a new level,
the makers of Flip Video today announced the latest version of its on-board
FlipShare software that makes sharing personal video easier than ever before.
FlipShare now gives users the ability to publish personal video channels
online with Flip Channels(TM), in addition to easy uploading to popular sites
like MySpace(TM) and YouTube(TM), and one-click private video emailing
capabilities.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090616/SF33078)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090430/SF08278-a)

The innovative new Flip Channels feature enables users to easily share their
favorite Flip content with groups of people they designate. Once created,
their personal Flip Channels can be instantly viewed online at FlipShare.com
or on any iPhone(TM) model by using the new FlipShare for iPhone application,
available soon.

"Flip Video changed the way people use video by making it simple to capture
and fun to share," said Jonathan Kaplan, senior vice president and general
manager of the Consumer Business Group at Cisco, which recently acquired Pure
Digital Technologies, makers of Flip Video products. "Our latest FlipShare
software, with the new Flip Channels feature, takes video sharing to the next
level by making it incredibly easy to share video with a friend, a group, or
with the world."

With FlipShare's new Flip Channels feature, consumers now have a simple way to
share their favorite Flip content - both video and snapshots - with many
different groups such as friends, family, classmates or teams. Once a user
creates a Flip Channel, it can be viewed online now at FlipShare.com or on an
iPhone using the breakthrough FlipShare application for the iPhone available
soon. This new application gives FlipShare users, as well as their friends
and family, instant access to their favorite Flip Video content from anywhere.

These latest software innovations build upon the success of the wildly popular
Flip Video camcorder line. Since its launch in 2007, more than 2 million Flip
Video camcorders have been sold and millions of videos have been shared using
FlipShare software. Flip Video models are ranked as the number one and number
two top-selling camcorders in the U.S. for the first quarter 2009, as ranked
by leading market research firm The NPD Group.

The new version of FlipShare software will begin shipping as the on-board
software for all Flip Video camcorders as of June 16, 2009. The software can
also be downloaded for free by visiting www.theflip.com. The FlipShare for
iPhone application will be available for free in the iPhone App Store.

FlipShare Software Features:
-- Pre-loaded software to save, organize, and edit videos with ease
-- Works on any PC or Mac
-- Email videos and video greeting cards
-- Upload videos instantly to YouTube(TM) and MySpace(TM)
-- Capture HD snapshots from videos using enhanced freeze-frame
capabilities and share them along with videos
-- Create Flip Channels to share content privately with groups of friends
or family or to access your own content on the web
-- Watch videos on-the-go at flipshare.com
-- Create custom movies with your own music
-- Enjoy your videos in full-screen play mode
-- Order DVDs and have them shipped anywhere in the world

FlipShare Application for iPhone Features:
-- View your favorite FlipShare videos and snapshots on any iPhone model
-- Access Flip Channels instantly from anywhere
-- Watch Flip Channels from friends and family

-- Download for free at the iPhone App Store

About Cisco
Cisco (Nasdaq: CSCO) is the worldwide leader in networking that transforms how
people connect, communicate and collaborate. Cisco's vision for the consumer
is to enable people to live a connected life that is more personal, more
social, and more visual. More information about Cisco and its line of consumer
products can be found at www.cisco.com/consumer.

Pure Digital Technologies was acquired by Cisco in May of 2009 and operates as
part of Cisco's Consumer Business Group. Its revolutionary Flip Video
camcorders changed the way people capture and share video by making it simple,
accessible and fun for anyone. Flip Video camcorders are pre-loaded with
FlipShare software to enable easy organizing, editing, and seamless uploading
to YouTube(TM), MySpace(TM), and other video sharing sites. Flip Video
products are currently available in the U.S., Canada and the United Kingdom.
More information about Flip Video products can be found at www.TheFlip.com.

Media Contact:
CommStrat
Wynne Ahern
510-658-8870
wynne@commstrat.net

SOURCE Pure Digital Technologies

Wynne Ahern of CommStrat, +1-510-658-8870, wynne@commstrat.net, for Pure
Digital Technologies