Equifax and Digital Element Partner to Make Online Content More Relevant Through...

Equifax and Digital Element Partner to Make Online Content More Relevant
Through New Consumer Insight Engine

New Offering Delivers Insights In Real-Time to Improve Consumers' Online
Experience

ATLANTA, June 16 /PRNewswire/ -- Digital Element, the leading provider of IP
Intelligence technology, today announced that it has partnered with Equifax
Inc. (NYSE: EFX) to pilot a new solution that delivers the industry's most
comprehensive financial, demographic, lifestyle and purchase data in real-time
to online environments. The Consumer Insight Engine leverages Equifax's deep
data assets with Digital Element's technology to help businesses better target
online content and enhance consumers' online experience.

From retailers to advertising networks to publishers, businesses can use this
new solution to bring an unprecedented array of customer insights to bear on a
wide range of online interactions. The Consumer Insight Engine can provide
insights at multiple levels of geographic aggregation. If consumers choose to
share more detailed information, the Consumer Insight Engine can deliver
consumer level data as well.

With instant access to this level of insight, businesses can improve
e-commerce initiatives and online content delivery for both registered and
non-registered site visitors.

"Equifax has the data and analytics that can make marketers more effective and
improve the experience for consumers. Our relationship with Digital Element
enables us to make these insights actionable in web marketing," said Kerry
Morris, Vice President of Equifax Product Management. "We want to provide
marketers the opportunity to move beyond basic demographics to a more complete
view of all the factors that drive consumer behavior -- then provide
technology to execute their data-driven strategy consistently across all
marketing channels."

For unregistered site visitors who opt to remain anonymous, Digital Element's
IP Intelligence technology will provide zip code-level location information
based on a visitor's IP address. Leveraging this information, the Consumer
Insight Engine can deliver zip code-level demographic, lifestyle and financial
information to help businesses make more informed content and advertising
decisions while ensuring the site visitor's privacy.

For registered site users who share their names and addresses, the Consumer
Insight Engine will deliver consumer and household-level data, financial
insights, and propensity and event triggers. With this information, companies
can make highly targeted content decisions based on the actual interests and
purchasing power of registered users.

"We're pleased to partner with Equifax to pilot such a powerful user insight
solution," said Rob Friedman, executive vice president, Digital Element. "We
believe that by understanding the motivators, interests and purchasing power
of consumers we are removing the guesswork in the one-to-one marketing puzzle.
We look forward to empowering companies to build profitable and lasting
relationships through their online channel."

Digital Element and Equifax are currently lining up a select group of pilot
customers. The Consumer Insight Engine is offered as a pre-configured hardware
appliance that integrates seamlessly into a client's data center, allowing
web-service data queries on day one of deployment. It may also be implemented
as a hosted solution, with all implementation and operational support provided
by Digital Element.

For more information on the new Consumer Insight Engine from Digital Element
and Equifax, visit www.digital-element.net/cie.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a
non-invasive, privacy-sensitive technology that automatically uncovers
geographic information, connection speed, domain name, ISP, language and other
characteristics about online users based solely on their IP addresses. This
knowledge enables online businesses to customize content for more accurate and
profitable online interactions, making it ideal for targeted advertising,
content localization, geographic rights management, local search and enhanced
analytics. Digital Element's patented IP Intelligence solution with its
exceedingly accurate geolocation capabilities is used by industry-leading
advertising networks, web publishers, search engines, social networks,
e-tailers, and analytics platforms around the world to revolutionize the way
people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of the Landmark
Interactive division of Landmark Communications. For more information about
Digital Element, visit http://www.digital-element.net.

About Equifax Inc.

Equifax empowers businesses and consumers with information they can trust. A
global leader in information solutions, employment and income verification and
human resources business process outsourcing services, we leverage one of the
largest sources of consumer and commercial data, along with advanced analytics
and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses -- large and
small -- rely on us for consumer and business credit intelligence, portfolio
management, fraud detection, decisioning technology, marketing tools,
HR/payroll services, and much more. We empower individual consumers to manage
their personal credit information, protect their identity and maximize their
financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14
other countries throughout North America, Latin America and Europe. Equifax is
a member of Standard & Poor's (S&P) 500(R) Index. Our common stock is traded
on the New York Stock Exchange under the symbol EFX.

SOURCE Digital Element

Jan Sisko of Carabiner Communications, for Digital Element,
jsisko@carabinerPR.com or Jennifer Costello, Director, External Communications
for Equifax, +1-404-885-8907, jennifer.costello@equifax.com