Polish Mobile Network Operator, Play, Experiences Mobile Advertising Campaigns Powered...

Polish Mobile Network Operator, Play, Experiences Mobile Advertising Campaigns
Powered by Mobixell's Ad-It(TM) Mobile Advertising Solution
Campaign on Play's WAP Portal Bears First Fruit of Strategic Global Alliance
Between Mobixell and OgilvyOne

CUPERTINO, California, June 16 /PRNewswire/ -- Mobixell, a leading
provider of mobile advertising solutions, has been selected by Play, a 3G
operator in Poland, to deploy Mobixell's Ad-It(TM) as the platform for its
WAP channel. Play and Mobixell have trialled the new advertising service on
Play's WAP portal. The campaign ran from March-April, during which time the
operator ran 33 different advertising promotions, including a premium
campaign designed by Ogilvy Poland to promote the new Motorola MotoROKR E8
handset. The MotoROKR campaign is the first venture undertaken as a global
partnership between digital marketing agency, OgilvyOne, and Mobixell. The
campaign was implemented by OgilvyAction, the brand activation arm of the
Ogilvy Group.
Mobixell is providing Play Mobile with a WAP Advertising solution powered
by the Mobixell Ad-It(TM) platform, including: inventory management,
trafficking, campaign management, business operation and the Ad Server
functions. Ogilvy Poland designed the Motorola campaign which featured on the
operator's WAP Portal and has generated an impressive Click Through Rate
(CTR) of 4.3% on average, reaching 13% at its highest.
Motorola's Director of Marketing for Central Europe, Ms. Malgorzata
Matusiewicz commented: "We are extremely excited about the dramatic results
achieved by our new music phone campaign. We are already using mobile
advertising as part of our ongoing marketing mix for product promotions."
Jonathan MacDonald, Senior Advertising Consultant at OgilvyOne added:
"Such results will naturally encourage other advertisers to consider
diverting part of their digital campaign budget into mobile campaigns, as
proving Return on Investment (ROI) from ad campaigns is becoming more
important than ever in these uncertain economic times."
According to Avichai Levy, Executive Vice President of Marketing at
Mobixell: "The next stage of the campaign might involve extending the variety
of adverts from WAP banners to include SMS, MMS and video advertising. Given
the exceptional results of the WAP adverts in Play, we look forward to seeing
the results of multi-media, cross-channel adverts. We hope to have this
opportunity with Play Mobile and its active and dynamic customer base."
Public Relations Officer of Play, Marcin Gruszka said: "Mobixell's
solution enables us to measure and monitor our WAP inventory online and to
see the impact of the campaign and compare it to alternative marketing
approaches. This activity allows us to see huge potential for mobile
advertising and new revenue streams, starting with WAP."
About Mobixell
Networks Mobixell Networks provides a comprehensive range of mobile media
solutions to enable service providers to deliver mobile messaging, mobile
advertising and mobile TV to over half a billion subscribers worldwide. By
partnering with over 300 mobile operators and content players worldwide,
including top tier carriers in five continents, Mobixell is helping to create
a richer mobile world. Mobixell's solutions focus on enhancing the user
experience to increase adoption, encourage customer loyalty, and build on the
operators' assets to introduce new revenue streams. Founded in late 2000,
Mobixell is a U.S based company with additional offices in the UK, Germany,
China and Israel. For more information, visit the company's website at
http://www.mobixell.com
About Mobile Network Operator Play
Play is the most dynamic developing mobile operator with the largest 3G
quick access Internet network in Poland. Currently, from the operator
service's which launched in 2007 use over 2 millions of customers and at the
end of 2009 Play is to gain another million. Play is also the first operator
in Poland where its competitiveness is hugely based on multimedia and 3G
technologies.
About OgilvyOne
OgilvyOne Worldwide is the strongest, most experienced and most highly
awarded one-to-one marketing network in the world, with over 130 offices in
50 countries. It provides clients with a full range of direct, consulting and
interactive services to deliver profitable customer relationships. The roster
of clients is equally balanced between global clients including American
Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP and Unilever, and leading
clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy
Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's
largest communications services groups.
OgilvyAction is the brand activation arm of the Ogilvy Group, a
through-the-line marketing services agency with 49 offices in 40 countries.
As a through-the-line marketing services agency, OA focuses on both driving
sales and building brand equity. OA help clients to win in The Last Mile(TM)
the distance a consumer travels between attitude and action.
Media Contacts:
Kirsten Scott/ Tim Focas
eclat marketing
Email: mobixell@eclat.co.uk
Tel: +44(0)1276-486-000

SOURCE Mobixell Networks

Media Contacts: Kirsten Scott/ Tim Focas, eclat marketing, Email:
mobixell@eclat.co.uk, Tel: +44(0)1276-486-000