DNA Energy Drink Sales and Popularity Continue to Grow across Florida and the Gulf Coast Region

BOCA RATON, Fla.--(Business Wire)--
DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink the
highly acclaimed delicious tasting energy drink and a favorite of the action
sports community, announced today that its marketing efforts are producing
strong results as reported by AC Nielsen in its recent convenience store report.

Reports from several markets across Florida clearly show the positive gains made
by the brand. DNA Citrus sales is up 483.5% in the Orlando convenience market,
and is the #2 fastest growing energy drink in percentage increase over last
year. Positive results have been reported in other markets across the state with
gains ranging between 56% and 187%.

"Positioning ourselves as the value brand under $2 is paying huge dividends,
especially in these troubling economic times," said Darren Marks, DNA`s
president. "It is rewarding to see our grass roots programs and
self-distributing operation paying dividends across the state," added Marks.

Similar results have been reported by AC Nielsen for the Gulf Coast Region which
includes Louisiana, Tennessee, Alabama and Mississippi.

Russ Rickon, the company`s national sales vice president, stated, "We are very
pleased with the early success that our recent launch into the Gulf Coast Region
has had. The fact that we are outselling several of the national brand items at
major convenience locations is very promising."

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the
action sports world of athletes who created the drink. DNA Energy Drink is a
high quality beverage manufactured to exact standards to achieve superior taste
with a formulation that taps into the body`s seven energy sources to maximize
energy and improve awareness. DNA Energy Drink`s three flavors, Citrus, Lemon
Lime and Citrus Sugar Free come in 16 oz. cans and retails for a suggested
retail price of $1.99.

True to its action sports roots, DNA Energy Drink has earned national
recognition through its title sponsorship of the DNA/Butler Brothers Racing Team
where it competes on a world-class level in Supercross and Motocross, reaching
millions of fans and viewers. DNA Energy Drink can also be found in other action
sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are
recognized stars in their own right. DNA has strong recognition in action sports
and stores that support these athletes and sport participants and is a regular
at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events
all over the country and regularly supports its retailers and distributors. For
more information about DNA Energy Drink, its athletes and sponsorships, please
visit:

http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fwww.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&index=1.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical,
including statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future financial
conditions, future collaboration agreements, the success of the Company's
development, events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. The forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to differ
materially from the statements made.

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DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com

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