Zeta Interactive Launches Zeta Mail 5.0; Shaping the Next Generation of Email Marketing

Zeta Interactive Launches Zeta Mail 5.0; Shaping the Next Generation of Email
Marketing

Leading interactive marketing agency releases dynamic new email platform;

First in a series of new technologies designed to bring business
communications into the next age

NEW YORK, June 16 /PRNewswire/ -- Zeta Interactive, a leading full-service
digital marketing agency, today announced the official launch of Zeta Mail
5.0, a revolutionary email marketing platform that will dramatically improve
the way marketers are able to communicate via email with their target
audiences. Able to deploy more than 10 million emails an hour, Zeta Mail 5.0
combines a remarkably powerful infrastructure with an intuitive, easy-to-use
interface providing marketers the ability to interact with high volumes of
customers and prospective customers in a completely personalized and targeted
fashion.

Zeta Mail 5.0 represents the most significant upgrade to date of Zeta
Interactive's already renowned email platform, previously called eBizmailer.
The company consulted with key industry analysts along with its roster of
Fortune 1000 clients and some of the world's most sophisticated email
marketers to help them redesign and reengineer the product to better meet the
changing needs of today's marketers. The result has been the creation of one
of the most reliable and effective email solutions in the marketplace. In
fact, with the launch of Zeta Mail 5.0, the company has announced a guarantee
of 99.5% platform uptime, or its customers do not pay.

Also an industry first, Zeta Interactive provides each client with a dedicated
hosted set-up of the platform. This is significant because, until now, email
marketers have had to endure the pitfalls inherent to the shared environments
offered by leading email service providers. This includes lost revenues caused
by costly mailing queue delays and system downtime. Zeta Mail 5.0's dedicated
infrastructure overcomes such delays and downtime issues, completely
eliminating mail queues and enabling clients to choose their own maintenance
and upgrade schedules rather than having them dictated by their service
provider.

"The launch of Zeta Mail 5.0 sends a clear message to the marketing community
that email can no longer be considered a commodity," said Al DiGuido, CEO of
Zeta Interactive. "Our new platform puts the control back in the hands of the
marketer, enabling them to deliver true one-to-one communications regardless
of how extensive their target audience is, improve customer relationships, and
optimize marketing return-on-investment. We believe that no other platform
available today provides such flexibility and reliability."

Among the highlights of Zeta Mail 5.0 are:

-- A graphical, intuitive user interface designed to simplify and
streamline the email marketing process
-- A conversation mapping capability that enables a marketer to plot and
manage a full customer contact strategy, easily craft triggered
lifecycle campaigns, and view reports on each campaign as well as
overall engagement
-- Streamlined dynamic content management, that greatly simplifies
campaign
assembly
-- Comprehensive, customizable reporting that provides broader, deeper
and
more actionable metrics and enables marketers to separate the
meaningful
from the mundane.

Combined with other features such as drag-and-drop functionality throughout,
advanced list management and segmentation capabilities, extensive translation
features, and highly flexible integration capabilities, Zeta Mail 5.0
represents a break-through in email communications.

"There is no doubt that all facets of business and communications today are
experiencing a significant metamorphosis," said DiGuido. "Zeta Interactive is
charting a new course and setting a new standard in digital communications,
embracing the change we all face in today's marketplace. By listening to the
real-time needs of the modern marketer, we're able to deliver them more
innovative tools and solutions that will enable them to optimize their
communications and achieve their business goals."

Zeta Mail 5.0 is the first step in what will be a string of new product
releases scheduled over the next several months aimed at shaping the new face
of full-service digital marketing. Already sending over 13 billion email
messages a year for its world-class clients, the company has enjoyed steady
growth and has expanded its client roster to more than 200 Fortune 1000
customers, including Time Inc., Sony and LiveNation. Additionally, Zeta
Interactive has increased its staff to more than 300 employees, and named more
than a dozen industry veterans to lead its executive management team.

For more information on Zeta Interactive, including a full listing of company
locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide
range of services -- from email and search marketing, to Web site development,
creative services, social media marketing and mining, and more. According to
the 2008 Advertising Age Digital Agency Report, the company is currently
ranked among the Top 50 digital agencies in the U.S. and 25th among U.S.
Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services
that help marketers realize the full potential of the Internet to build
brands, increase sales, improve processes, and reduce costs. The company's
specialty is in crafting strategies and programs for marketers that help them
acquire, retain, up-sell, cross-sell and win back their customers -- cost
effectively and efficiently -- by leveraging customer data and insight from
individual marketing initiatives to drive even more relevant and rewarding
exchanges across all media and channels. The company does so by providing
superior proprietary technology and a marketing approach that is focused on
accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees
worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas,
Rhode Island and India. The company serves more than 200 clients currently,
including such world-class companies as Time Inc. and Sony Electronics Inc.
For more information please visit: www.zetainteractive.com.

SOURCE Zeta Interactive

Matt Rizzetta, Dukas Public Relations, +1-212-704-7385, matt@dukaspr.com, for
Zeta Interactive