Hurwitz & Associates Author New Service Management Book

`Service Management For Dummies` Now Available
NEWTON, Mass.--(Business Wire)--
In an increasingly interconnected business world, everything is becoming a
service. Today even manufactured products are services and managing these
services is a challenge. Service Management for Dummies, a just released Dummies
series book written by Hurwitz & Associates analysts, Judith Hurwitz, Robin
Bloor, Marcia Kaufman, and Fern Halper, clarifies what Service Management is all
about. The book takes a common-sense approach to explain the scope of IT
services covering everything from understanding the importance of standards and
best practices to virtualization in a service management world.

"What if technology was designed to serve the business at every time? If Service
Management is done correctly it can transform the valued delivered to the
customer and can change the fortunes of whole industries. This is the focus and
purpose of Service Management for Dummies," said Judith Hurwitz, president of
Hurwitz & Associates.

Increasingly companies are discovering that more and more components of their
companies products are technology based including sensors in the factory floor
and embedded systems in cars and hospital equipment. In addition, new business
models are emerging based completely on delivering automated services to
customers such as Netflix with its delivery of movies as a service. "This is why
the Service Management arena is exploding. Many executives are finding that
applying service management principles to both the physical and IT world is
transformational," according to Hurwitz.

"Don't let the name fool you," notes Al Zollar, General Manager, Tivoli
Software, IBM Software Group, "this book is valuable for novices and seasoned
professionals alike. It succinctly conveys the vital importance -- and real
competitive advantage -- of adopting a comprehensive service management strategy
for your organization. In today's service-driven economy, effective service
management helps you transform all of your business and IT assets into services
that your customers value and prefer. The real-world examples in the book do a
great job of bringing these concepts to life."

Service Management for Dummies is the third Dummies book written by Hurwitz &
Associates. The team wrote two editions of Service Oriented Architecture for
Dummies, published by Wiley Publishing in 2006 and 2008. The team`s fourth book,
Cloud Computing for Dummies, will be published during the summer of 2009.

About Hurwitz & Associates

Hurwitz & Associates is a consulting, research and analyst firm that focuses on
the customer benefits derived when advanced and emerging software technologies
are implemented to solve pragmatic business problems. The firm`s research
concentrates on understanding the business value of software technologies, such
as Service Oriented Architecture and Web services, and how they are successfully
implemented within highly distributed computing environments. Additional
information on Hurwitz & Associates can be found at www.hurwitz.com.

Service Management For Dummies

Published by Wiley Publishing, Inc.

Publication date: June 8, 2009

$29.99; Paperback; 336 pages; ISBN: 978-0-470-44058-2

http://wileyptnews.com/2009/06/12/service_management_fd/

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