The Original Slider(R) Celebrates Its 88th Birthday

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Tue Jun 16, 2009 8:54am EDT

COLUMBUS, Ohio, June 16 /PRNewswire/ -- It all started way back in 1921 in
Wichita, Kansas in a 5-stool hamburger stand. Billy Ingram and Walt Anderson
created a business that they probably didn't anticipate would still be in
operation in the year 2009.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030828/WHITECASTLELOGO )

White Castle has definitely stood the test of time, having been in continuous
operation, even during the Depression years when some, but not all, of its
locations closed.  After buying out Anderson in 1934, Billy Ingram moved the
company to Columbus, Ohio and continued to build the White Castle system using
the slogan, "Serving the finest products, at the least cost, in the cleanest
surroundings, with the most courteous personnel." 

Over ten family members are currently involved in the business.  The modern
company credo reads, "Our quest is excellence and standard setting leadership
in each of our industries."  The company owns and operates nearly 420
restaurants, three bakeries, three meat processing plants, two frozen product
plants and three metal forming/e-coating and powder coating manufacturing
facilities.

White Castle is celebrating its 88th year in business by inviting customers in
for specially priced options on its famous Original Slider(R), including an 88
cent double cheeseburger and a sack of ten regular sliders for $4.88 in
selected markets.

"We decided that it was appropriate to promote affordable meal options during
these tough economic times," said VP marketing, Kim Bartley. "We've built our
business on very unique-tasting, value priced menu items.  The Original
Slider(R) continues to be the fast food user's choice when nothing else will
satisfy the cravings for our one-of-a-kind steam grilled on a bed of onions
taste."  

Television, radio, print and digital advertising supports the promotion that
kicked off Sunday, June 14.  Most White Castle restaurants are open 24 hours. 

In addition to White Castle's signature 100% beef slider, other unique menu
offerings include a tasty variety of meal options like signature chicken
rings, cheese sticks, onion rings and onion chips.  White Castle's breakfast
sandwiches are made from real eggs and are available during breakfast time
periods that vary among its markets of operation.

White Castle, home of "The Original Slider(R)" was founded in Wichita, Kansas,
in 1921.  For more information go to www.whitecastle.com or call
1-800-THE-CRAVE.

SOURCE  White Castle System, Inc.

Debbie Cline, Communications Supervisor, White Castle System, Inc.,
+1-614-559-2577, +1-614-638-5956 (cell)
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