True Religion Opens New Branded Retail Store at Park Meadows in Denver, Colorado Market

VERNON, Calif.--(Business Wire)--
True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new
branded retail store at Park Meadows in Lone Tree, Colorado. Located at 8401
Park Meadows Center Drive, the 2,360 square-foot branded retail store will offer
shoppers the entire True Religion collection for men, women and kids, including
its signature jean styles, its expanding denim, sportswear and handbag
collection, and a full range of licensed product, such as footwear, swimwear,
headwear and fragrances.

Encompassing over 1.6 million square feet of retail space, Park Meadows is a
premier indoor-outdoor shopping center. Park Meadows is located at the junction
of I-25 and highway 470, providing convenient access to the broader Denver
marketplace. Park Meadows is home to over 160 premium retailers, including
Nordstrom, Coach, Juicy Couture and Apple; recently, Park Meadows completed an
expansion that includes a 150,000 square foot outdoor lifestyle center and seven
new restaurants. Located southeast of Denver in the Tech Corridor area, Park
Meadows is within five miles of over 165,000 residents with annual incomes
exceeding $115,000.

"We are pleased to enter the Denver marketplace with the opening of our Park
Meadows retail store," said Jeffrey Lubell, chairman, chief executive officer
and chief merchant of True Religion Apparel, Inc. "Our Park Meadows store will
extend the reach of the True Religion brand by offering consumers the entire
assortment of our branded product that is not replicated elsewhere in the Denver
marketplace."

"Park Meadows` premier reputation, upscale shopping experience and affluent
customer base exemplifies the characteristics we seek as we expand our branded
retail store base," said Michael Buckley, president of True Religion Apparel,
Inc. "We remain on track to open an additional 10 stores in 2009 and are excited
about the prospects for this slate of stores."

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related
sportswear brand. The company designs, manufactures and markets True Religion
Apparel products, including its premium True Religion Brand Jeans. Its expanding
product line, which includes high-quality, distinctive styling and fit in denim,
sportswear, and licensed products, may be found in contemporary department
stores and boutiques in 50 countries around the world, including the United
States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden,
Greece, Italy, Mexico, Australia, South Africa and China. For more information,
please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the
"safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. These statements are based upon our current expectations and speak only as
of the date hereof. Our actual results may differ materially and adversely from
those expressed in any forward-looking statements as a result of various factors
and uncertainties, including uncertainties as to the nature of the apparel
industry, including changing customer demand and tastes, seasonality, customer
acceptance of new products, the impact of competitive products and pricing,
dependence on existing management and general economic conditions. Our Annual
Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q,
recent Current Reports on Form 8-K, and other SEC filings discuss some of the
important risk factors that may affect our business, results of operations and
financial condition. The Company undertakes no obligation to revise or update
publicly any forward-looking statements for any reason.

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer, 323-266-3072
or
Investor Relations
ICR, Inc.
Laura Foster, 310-954-1100

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