Want a Better Search Engine for Your iPhone? There`s an App for That!

Taptu iPhone Search App Allows Users to `Flick` Through iPhone-Friendly Search
Results and Discover New Content
CAMBRIDGE, UK--(Business Wire)--

Key Facts:

* With over 1 million daily searches, Taptu is revolutionizing mobile search by
providing iPhone users with the best search interface, search results optimized
for viewing on the iPhone and the ability to easily share results and discover
new content.
* Taptu today announced the immediate availability of its iPhone app that
improves search on the iPhone with an easy-to-use interface and iPhone-friendly
search results.
* Performing a search on an iPhone can be a frustrating task, as the results are
the same as those received on a desktop search and may not be viewable on a
phone, for example a Web site running on Flash. Additionally, results are
provided in long lists and multiple pages.

Key Features of the Taptu App:

* iPhone-Friendly Results: Taptu`s iPhone app only provides results that are
iPhone-optimized, which eliminates the hassle of resizing, pinching and
refocusing sites.
* Flick Don`t Click: Instead of scrolling down a list of search results like on
a desktop, Taptu iPhone app users flick through the visual previews of the
results produced by Taptu horizontally (the same way that photos are viewed on
the iPhone). The visual preview slides lets users quickly navigate through
results and select the one most relevant.
* Search Multiple Platforms: In addition to providing comprehensive search
engine results, Taptu`s iPhone app allows users to filter search results and
find information from specific source or types, for example Twitter, Wikipedia,
blogs or videos.
* Share Your Results: Taptu`s iPhone app lets users to easily share results via
Twitter, Facebook and email.
* Discover New Content: Taptu understands that mobile search should help users`
expand their outlook and has made discovery an essential part of the app by
presenting recommended and related searches including charts, lists and "also
try`s."

Quotes:

Steve Ives, founder and CEO of Taptu: "With iPhone-search continuing to grow, it
is vital to make search as simple as possible while providing users with the
most relevant content on their devices. Taptu`s iPhone app allows users to
quickly and easily search through iPhone-optimized results in an intuitive and
visual interface. The launch of the iPhone app is a huge step for Taptu, as the
app addresses a key need for iPhone users."

Availability:

The Taptu app is now available for free download in the iPhone App Store and is
compatible with all versions of iPhone and iPod touch. If you're the owner of a
mobile or an iPhone-optimized site, then ensure you're on Taptu by submitting
your site here.

Links:

* Go to Taptu`s Web site: www.taptu.com
* Read Taptu`s Blog: http://blog.taptu.com
* Follow Taptu on Twitter: http://twitter.com/taptu
* Join Taptu`s Facebook group: http://bit.ly/woxVg

About Taptu

Taptu is a super-fast, elegant and award winning mobile search engine that has
been championed by industry and consumers alike for providing mobile-optimized
results in a mobile-friendly interface. The service is available in English,
Spanish, Italian, French and German and generates in excess of 1m searches a
day. Taptu is available via mobile browsers and the Taptu iPhone app is
available for free download in the iPhone App Store. Founded in 2007, Taptu is
privately held and capitalized by leading investors, Sofinnova and 3i.

Racepoint Group
Cheri Keith, 781-487-4672
ckeith@racepointgroup.com

Copyright Business Wire 2009