Collective Media Taps Yahoo! Automotive Category Director to Lead Detroit Office

NEW YORK, June 16 /PRNewswire/ -- Collective Media, a leading provider of
media and technology solutions for online publishers, agencies and
advertisers, deepens its expertise in the automotive online advertising sector
with the addition of Brian Elliott as Director, Automotive Category. Elliott,
40, who previously served as the Director of Yahoo!'s Automotive Category,
will lead Collective Media's Detroit office, overseeing sales operations and
client management of the firm's premier automotive clients.

Collective Media provides targeted advertising solutions to brand advertisers
across a range of industry categories including the automotive, financial
services, pharmaceutical, consumer electronic, travel and telecom sectors. In
2009, Collective Media saw a 75 percent increase in the number of auto
campaigns, with a 17 percent increase in auto buyers' average CTR percentage.
In the luxury auto industry, interaction rates have proven to be more than
twice those of the average of all campaigns.

"Automotive continues to gain ground in the battle for consumer online
advertising interests, despite the down market, particularly in
audience-centric online display spending," said Joe Apprendi, CEO, Collective
Media. "There are major opportunities for brand advertisers to connect with
in-market automotive buyers in smart and creative ways. Through our offerings,
we look forward to helping these important brands maximize their online
budgets through more effective targeting options."

During his four year tenure at Yahoo!, Elliott led automotive category sales
efforts, identifying and bringing to market new targeting products. He also
led the audience creation and planning function, demand planning and sales
support efforts. Prior to this position, he served as both Strategy Director
and Sales Director.

"With nearly two decades of expertise in the automotive category, Brian brings
to Collective Media a rich understanding of how to craft online campaigns and
marry them with consumer behavior," said Apprendi. "His expertise in the
category further strengthens Collective Media's ability to help our automotive
clients monetize their brands and navigate the shifting economic and consumer
demands of today's market environment."

Elliott has earned a number of professional honors and awards for his work,
including Yahoo! Sales MVP (2005); Adweek Media Plan of the Year, Best Use of
New Media (2000); GLIMA Web Site of the Year (2000); and a Silver Effie
(1996).

"Collective Media is well positioned to assist advertisers through the next
stage of the auto market's transformation," said Elliott. "Aligning consumer
behavior and interests to deliver measurable results is what differentiates
Collective Media from its competitors. I recognize the strength and
credibility of the team, which is why I knew this was the right fit at the
right time."

About Collective Media
Collective Media's media and technology solutions serve online publishers,
agencies and advertisers. Collective's product suite includes the Collective
Network(R), the largest premium display advertising network, the Directive
Network(TM), the only transparent performance advertising network, AMP(R), its
proprietary ad network management platform and Personifi(R), the leading
semantic content classification and audience targeting solution. Founded in
2005, Collective Media is a member of the Network Advertising Initiative (NAI)
and is headquartered in New York City with offices in Boston, Chicago, Dallas,
Detroit, Los Angeles and San Francisco. Visit Collective Media at
www.collective.com.

Contacts:
Veronica Mathieson Melissa Connerton
Collective Media CooperKatz & Co.
Phone: 646-442-7566 Phone: 917-595-3039
mathieson@collective.com mconnerton@cooperkatz.com

SOURCE Collective Media

Veronica Mathieson of Collective Media, +1-646-442-7566, or
mathieson@collective.com; Melissa Connerton of CooperKatz & Co.,
+1-917-595-3039, or mconnerton@cooperkatz.com, for Collective Media