Organic Recognized as a Leader in Image-Led Web Projects

Independent Research Firm Recognizes Agency's Position as a Leader in
Image-Led Web Projects

SAN FRANCISCO, June 16 /PRNewswire/ -- Organic, Inc., a leading digital
communications agency, today announced that Forrester Research has named it a
"Leader" in the Image-Led Web Projects segment of the June 2009 report The
Forrester Wave: Interactive Marketing Agencies -- Web Design Capabilities, Q2
2009. Specifically, Forrester cited Organic as one of five agencies that
"stand out."

The report went on to say, "The agency should remain a solid force in the Web
design space based on its commitment to developing skills, focus on
measurement, strong market positioning and focus on emerging technologies."

The Forrester report also recognized "The creative treatments for both of its
reference sites showed very high production values and were notably consistent
with offline marketing materials for their respective brands."

Organic was one of 18 interactive marketing agencies invited to participate in
the Forrester Wave: Interactive Marketing Agencies - Web Design Capabilities,
Q2 2009. Each agency was judged against a set of 18 criteria.

"The Forrester report reflects our commitment to maintaining a deep empathy
for customer and business needs, while we continue to push innovation," said
Conor Brady, Chief Creative Officer of Organic. "These are exciting times to
be in digital, as technology gives us new tools for effective storytelling.
Image-Lead Web Projects will continue to be the most fertile ground for
creating truly breakthrough experiences as we strive to help build brands
online and offline."

"The report findings recognize our 'EQ + IQ(TM)' approach which brings
together the emotion of creative and the marketing intelligence of analytics
to deliver exceptional experiences for clients," said Marita Scarfi, Chief
Operating Officer for Organic. "We look forward to continuing to help our
clients build powerful brands that stand the test of time."

About Organic, Inc.
Organic (www.organic.com) is a leading digital communications agency that uses
a consumer-empathy-based approach, combined with a holistic view of the
digital landscape, to design and build exceptional interactive experiences
that effectively engage and persuade customers. Founded in 1993, Organic has
offices in New York, San Francisco, Los Angeles, Detroit, and Toronto. To
learn more about Organic and the Organic(R) services, please visit
www.organic.com or read our blog at http://threeminds.organic.com.

Organic, Inc. is a part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning, digital and
interactive, direct and promotional marketing, public relations, and other
specialty communications services to over 5,000 clients in more than 100
countries.

(C) & (TM) or (R), as applicable, Organic, Inc.

SOURCE Organic, Inc.

Bronwyn Saglimbeni, +1-408-414-7250, bronwyn@reidycommunications.com, for
Organic, Inc.