Procter & Gamble Acquires High-end Male Grooming Brand Zirh

CINCINNATI, June 16 /PRNewswire-FirstCall/ -- P&G announced today the
acquisition of the Zirh skincare brand. Zirh is a leading super-premium, male
grooming brand available in high-end department stores, specialty outlets and
online. Zirh, founded in 1995, enjoys unique positioning as a high-end "male
only" brand and has one of the most comprehensive skin and shave care lines of
any male grooming brand on the market today. Frequent award-winners, Zirh
products are formulated to address men's specific skincare needs.

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Like P&G's recent acquisition of The Art of Shaving, the acquisition of Zirh
supports P&G Beauty & Grooming's strategy to build the world's premier male
grooming company. It broadens an already strong portfolio of male brands,
including Gillette, Old Spice, Braun, a collection of leading male Fine
Fragrances and The Art of Shaving, through its strength as a super-premium
brand, its high-performance products and its deep connection with men.

"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming
portfolio," says Chip Bergh, Group President, P&G Male Grooming. "Although it
is a relatively small, North American-centric business, its super-premium
positioning and product line up is a perfect complement to our portfolio."

"P&G Male Grooming is a perfect home for Zirh," says Brian Robinson,
President, Zirh Holdings. "Zirh is a quintessentially male brand designed
specifically to meet men's unique skin care needs. With brands like Gillette
and Old Spice, the P&G Male Grooming portfolio will be a natural fit for the
brand. This was a great move for both companies."

About Zirh

Founded in 1995, Zirh is an international seller of men's skin care and
shaving products, with a focus on simplicity and ease of use. Zirh products
differentiate themselves through ingredients like natural oils, extracts and
botanicals and a focus on the specific skincare needs of men. The full line of
Zirh products can be found at high-end department and specialty stores, as
well as online at www.zirh.com.

About P&G (NYSE: PG)

P&G Beauty & Grooming products help make beauty dreams real for women
worldwide and help men look, feel and be their best every day. With more than
100 brands available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of nearly $28 billion in fiscal year 2007/08, making
it one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene(R), Olay(R), Head
& Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R),
Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R),
Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R),
SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance
division that spans from point of market entry consumers to high end luxury
with global brands such as Hugo Boss(R), Lacoste(R), and Christina
Aguilera(R). Please visit http://www.pg.com for the latest news and in-depth
information about P&G (NYSE: PG) and its brands.

SOURCE The Procter & Gamble Company

Kelly Vanasse, Director, P&G Grooming External Relations, +1-617-421-7466