Blurb(R) Salutes Creativity, Celebrates Ideas in 'Killed Ideas, Vol. 1' Limited Edition...

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Tue Jun 16, 2009 9:04am EDT

Blurb(R) Salutes Creativity, Celebrates Ideas in 'Killed Ideas, Vol. 1'
Limited Edition Hardcover Book

 

'Killed Ideas, Vol. 1' showcases 50 incredible creative marketing ideas that
never saw the light of day

SAN FRANCISCO, June 16 /PRNewswire/ -- Blurb(R), the creative publishing and
marketing platform that enables anyone to design, publish, share and sell
bookstore-quality books, today released "Killed Ideas, Vol. 1," a 10x8",
120-page full-color book of the best creative marketing ideas that never saw
the light of day. The book, which is curated by AdRants founder Steve Hall,
has been released as a special limited edition and is not for sale but will be
popping up in various places around the world in the coming weeks. One copy a
day will be given away at www.killedideas.com between now and June 30th. 

The ideas in "Killed Ideas, Vol. 1" represent the blood, sweat and tears of
many creatives who poured the best of themselves into their work, which never
ultimately saw production. Photographers, designers, artists and creative
agencies representing more than 31 countries and 170 brands submitted their
best killed ideas to be considered for inclusion in the book. Book curator
Steve Hall selected 50 finalists whose work has now been brought back to life
in "Killed Ideas, Vol. 1." From print to radio to interactive, "Killed Ideas,
Vol. 1" applauds creativity in all forms.

"I was blown away by the creativity we were exposed to over the course of this
project - it's astonishing that some of these ideas remained on the cutting
room floor until now," said Steve Hall, Curator of Killed Ideas, Vol. 1.
"Inside this book, you will find fifty wonderful ideas. Great ideas.
Insightful ideas. Ideas that should be appreciated. Ideas that should have an
audience beyond their creator." 

"For the Blurb team, it was truly inspiring to be involved in this project,
and to bring these ideas to life in a book for them to be shared, kept, and
experienced," said Eileen Gittins, founder and CEO, Blurb. "Congratulations to
all whose work is represented in Killed Ideas, Vol. 1. We celebrate rampant
creativity daily, and you're the reason we do what we do - awesome work, all!"

"It was so incredibly rewarding to see our campaign come to life in a bound,
professional book instead of a crappy little ink jet," said finalist Peter
Bossio, whose campaign "The #1 Celebrity News Magazine" is featured on pages
42-43 in "Killed Ideas, Vol. 1." "More importantly, a true creative lives,
eats, and sleeps their ads, so to see it in print validates every sleepless
night and all the lost hours with loved ones."

Want to vote for the ideas you think deserve recognition? People's Choice
voting is open now through June 30th at www.killedideas.com.  

About Blurb
Blurb(R) is a creative publishing and marketing platform that unleashes the
creative genius inside everyone. Blurb's platform makes it easy to design,
publish, market and sell professional-quality books, using Blurb's free,
award-winning BookSmart(R) software. Use Blurb's bookstore and online
marketing tools to market and sell your books, and keep 100% of your profit.
Use Blurb's social and community features to create and share Blurb books with
your friends and colleagues with ease. Blurb was founded by Eileen Gittins in
2005, and includes a team of design, Internet and media veterans who share a
passion for helping people bring their stories to life. Blurb is based in San
Francisco with offices in London, and is funded by Canaan Partners and Anthem
Venture Partners. For more info, visit http://www.blurb.com.



SOURCE  Blurb

Audrey Shedivy, Henry Grey PR, +1-310-770-0610, audrey@henrygreypr.com, for
Blurb
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