UDR`s iPhone App Makes Finding an Apartment for Rent As Easy as Possible

* Reuters is not responsible for the content in this press release.

Tue Jun 16, 2009 9:08am EDT

iPhone and iPod Touch Apartment Search App Now Available in Apples` iStore
DENVER--(Business Wire)--
UDR, Inc. (NYSE: UDR), a leading multifamily real estate investment trust
(REIT), announced today that it has made it easy to find an apartment anywhere
and anyplace using your iPhone or iPod Touch. UDR`s new and free iPhone
apartment search application is now available in Apples` iStore. The apartment
rental iPhone search app can be downloaded here: http://tinyurl.com/udriphone

The most unique and best-in-class feature of UDR`s apartment locator iPhone
application is the ability to reserve and place a hold on an apartment from
anywhere around the world. In a few taps on the iPhone screen, apartment
searchers can choose their apartment home and reserve it until they visit the
apartment for a tour. 

In addition to UDR`s iPhone apartment search app, UDR has a WAP and iPhone
compatible website. UDR`s mobile users during the December, 2008 to May, 2009
timeframe has shown that over 15,000 mobile apartment prospects are searching
for apartments representing 34 countries. The top five countries looking for an
apartment either on UDR`s WAP website (http://udrapartments.mobi) or UDR`s
iPhone compatible website (http://iphone.udr.com) are from the United States,
Canada, United Kingdom, Netherlands and Japan. 

According to Steve Taraborelli, UDR`s V.P. of sales and marketing, "UDR`s
apartment finder iPhone app is targeted to a growing smartphone audience that is
replacing their landline and/or home pc because mobile users are realizing that
smartphone`s are basically mini-computers in their pocket." Taraborelli further
adds, "The demographic and technographic data for the mobile market fits
perfectly into UDR`s mobile strategy to attract and retain apartment renters who
are becoming more reliant on a mobile device and less reliant on their personal
computers." He further adds, "Not only are we attracting apartment prospects
within the United States, but from around the world now." 

iPhone Apartment Finder App Features:

* Search for UDR apartment locations by State, region, city, price, bedrooms and
bathrooms 
* UDR apartment rental locations in WA, OR, CA, AZ, TX, FL, TN, VA, MD, DC 
* GPS activation - the apartment search app knows where the user is located 
* Put the apartment properties into your "Favorites" folder for easier access
later on 
* A large assortment of apartment photos, amenities and four-color floor plans 
* Robust mapping and directions to favorite apartment communities 
* Reserve and place a hold on an apartment anytime and anywhere around the world

* Check apartment pricing that is updated daily 
* Ability to call any apartment location 24/7

About UDR, Inc.

UDR is a leading multifamily real estate investment trust with a demonstrated
performance history of delivering superior and dependable returns by
successfully managing, buying, selling, developing and redeveloping attractive
real estate properties in targeted U.S. markets. As of March 31, 2009, UDR owned
44,571 apartment homes and had 2,046 homes under development and another 289
homes under contract for development in its pre-sale program. For over 37 years,
UDR has delivered long-term value to shareholders, the best standard of service
to residents, and the highest quality experience for associates. Additional
information can be found on the Company`s website at www.udr.com. 



UDR, Inc.
David Messenger, 720-283-6120
CFO
ir@udr.com

Copyright Business Wire 2009

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