H2O Audio Announces Partnership With Michael Phelps

* Reuters is not responsible for the content in this press release.

Tue Jun 16, 2009 10:01am EDT

High Performance Takes on New Meaning with Record-Breaking Swimmer
Incorporating Music into Training Regimen

SAN DIEGO, June 16 /PRNewswire/ -- H2O Audio (www.h2oaudio.com), the leader in
high performance waterproof headphones and accessories for active people
everywhere, today announced a multi-year partnership with 16-time Olympic
medalist and 17-time World Champion swimmer, Michael Phelps.  Committed to
encouraging healthy living, enhancing the swimming and training experience and
spreading awareness for the sport, H2O Audio and Phelps will collaborate on
product development and marketing initiatives. Phelps' imagery and voice will
be integrated into select product packaging, advertisements and displays at
leading retailers including Apple Stores, Best Buy and Target, as well as
online at www.h20audio.com and www.amazon.com.  The campaign will launch this
Summer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090616/LA33114)

"H2O Audio is extremely proud to welcome Michael Phelps to our team," said
Kristian Rauhala, founder and ceo, H2O Audio.  "It's an honor to have the
opportunity to work with one of the finest athletes in the world, especially
one who so perfectly aligns with H2O Audio's mission to encourage everyone --
from the elite athlete to the recreational participant-- to pursue an active
lifestyle and push their level of performance."  

"We are a young company of athletes for athletes, and our relationship with
Michael will undoubtedly benefit our technology, product performance and
design," Rauhala added.  "Michael embodies our vision and commitment to
excellence, and reinforces our dedication to improving the training experience
with music anywhere, anytime."

"Music has always been a huge part of my life and my training, and I am
excited to partner with H2O Audio to help bring music to the water," commented
Phelps.  "Their line of waterproof headphones and accessories will help
swimmers of all ages and skill levels, as well as other athletes, to
incorporate music as part of their time in and around the water." 

Pioneering a category of its own with durable and innovative waterproof
performance tools, H2O Audio is driven by athletes and products that reflect
the company's authenticity in water sports and the active lifestyle.  Phelps
joins H2O Audio's existing team of distinguished athletes, including 11-time
Olympic medalist and 6-time World Champion swimmer, Natalie Coughlin; and
legendary big wave surfer, Laird Hamilton.  

For further information and to watch Michael Phelps in action with H2O Audio,
visit www.h20audio.com. 

About H2O Audio
Established by sports enthusiasts for sports enthusiasts, H2O Audio is the
leading provider of high-performance waterproof headphones and accessories for
active people around the world.  The company's products offer a premium
solution for athletes to experience the inspirational and motivational power
of music in any element.  Available in top retailers nationwide and over 30
countries, including Australia, U.K. and Japan, H2O Audio is one of the
fastest growing companies in the United States according to the 2008 Inc.500
rankings.  For more information, please visit www.h2oaudio.com. 

H2O AUDIO IS A REGISTERED TRADEMARK OF H2O AUDIO, INC.  ALL OTHER REGISTERED
OR UNREGISTERED TRADEMARKS ARE THE SOLE PROPERTY OF THEIR RESPECTIVE OWNERS.


SOURCE  H2O Audio

Andrea Tagliareni, andrea@kurentinc.com, or Lauren Kay, lauren@kurentinc.com,
both of KurenT Inc., +1-310-397-9025; or Drew Johnson of Octagon,
+1-703-905-4338, drew.johnson@octagon.com
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