2009 Mobile Excellence Awards Partners with ShowStoppers for Industry`s Most Prestigious Mobile Awards Program

MEAs expand award program with ShowStoppers demo event
LOS ANGELES--(Business Wire)--
Gearing up for its second annual awards ceremony, The Mobile Excellence Awards
(www.mobilexawards.com), produced by Little Monster Media, today announced it is
partnering with ShowStoppers (www.showstoppers.com) to showcase the best of all
technologies and wireless apps that are mobile and excellent. The 2009 Mobile
Excellence Awards and ShowStoppers will be held at the Sofitel Hotel in Beverly
Hills on Dec. 7, 2009.

The MEAs acknowledge and honor the best in mobile entertainment, creativity and
breakthroughs over the past year. Judged by industry luminaries, the awards
celebrate the best of the best in categories that include Best Start-up, Mobile
Innovator, Mobile Advertising, Video, Social Network, Games, Music, Original
Programming, Community and Fan Content, Promotion, Mobile Product & Services,
including the prestigious Mobile Ambassador and People`s Choice awards, among
others. This year`s MEAs added an additional seven new categories in Mobile
Technology and Mobile Entertainment.

"Adding a VIP exhibitor showcase to the Mobile Excellence Awards this year is a
strategic move that delivers more value to the finalists and participating
companies," said Sarah Miller, chief executive officer of Axis PR and chair and
founder of the MEAs. "People want to see what companies submitted to the judges
and this gives them a chance to see new technologies that are coming to the
market. We are excited about working with ShowStoppers and the value they bring
to another great event this year."

Press, industry execs and VIPs invited to ShowStoppers at the MEAs will see
innovations in mobile, portable, and wireless technologies, including the newest
in wireless services, mobile apps, mobile phones, netbooks, laptop computers,
GPS, email devices, music players, Wi-Fi, and more, from start-ups, rising
stars, social media, studios, and industry pioneers and leaders.

"We look forward to building this new, successful event," said Dave Leon,
partner, ShowStoppers. "It will be a great experience to welcome invitees to the
Mobile Excellence Award and to introduce the best and brightest in mobile."

The MEAs are supported by the industry-leading analyst firm Yankee Group, ITV
Alliance, 4G World, Billboard, Entertainment Live, Mobile Monday Mobile
Marketer, Wireless Week, MobiAdNews, MobilizedTV, Axis PR, and interactive
branding agency Mesh, among others.

Submissions for the MEAs are now being accepted at www.mobilexawards.com.
Contact the MEAs at info@mobilexawards.com, 310.276.2220

About ShowStoppers

Now in its 16th year, ShowStoppers, www.showstoppers.com, is the global leader
in producing press-only events. Each ShowStoppers event organizes company
launches, product introductions, sneak previews and hands-on product demos for
reporters, editors, columnists, bloggers and analysts who cover business,
consumer, lifestyle and digital products for work, home and play. Industry
leaders, innovators, startups and upstart companies exhibit during the year at
ShowStoppers events to help generate news coverage and product reviews, make new
connections, promote brand, and open new markets.

About the Mobile Excellence Awards

The Mobile Excellence Awards profile the latest in mobile entertainment,
including media, marketing and technology. The MEAs recognize excellence in
execution of corporate approach, consumer services, consumer experiences,
content creation, and marketing devices or revenue generators for the mobile
entertainment industry. For more information, please go to
www.mobilexawards.com.

About Little Monster Media

Little Monster Media is a full-service packaging and event production house
based in Los Angeles, California. Little Monster Media specializes in packaging
and production for the mobile and digital entertainment industries, including
music, television, and film. Drawing from an elite team of industry leaders,
Little Monster Media is committed to making things happen.

PR Contact for Mobile Excellence Awards:
Eva Fedderly
Axis Marketing and PR
efeddery@axismarketingpr.com
(310) 276-2220
or
PR Contact for ShowStoppers:
Steve Leon
sl@showstoppers.com
(512) 288-0950

Copyright Business Wire 2009