International Research Firm and Leading In-House Counsel Publication Join Forces to Share Market Insight with Legal Specialists

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Tue Jun 16, 2009 10:15am EDT

CHICAGO--(Business Wire)--
Acritas and InsideCounsel magazine, a publication of Summit Business Media, have
formed a strategic partnership to enable the in-house legal community to access
current, robust data about the legal market and peer group thinking. Quarterly
results will be shared with InsideCounsel readers via articles, the website and
Acritas` Sharp Talking Heads panel for in-house counsel. 

Acritas is conducting structured telephone interviews with general counsel and
senior in-house legal executives over the next 7 months. All in-house survey
participants will be invited to join Acritas' Sharp Talking Heads Panel where
they can access detailed insights from the survey, best practices and strategies
for in-house legal and network with their peers. 

Law firms can access the data on a monthly, quarterly and end of year basis via
www.sharptalkingheads.com

"This partnership provides Acritas an excellent media platform to develop
corporate legal insight from the US market," said Jo Summers, Director at
Acritas. "InsideCounsel is an established and favored brand within the in-house
legal community, and it is great to be working together to provide the latest
knowledge to the in-house counsel community." 

As a result of this partnership, InsideCounsel will be able to provide their
readers with the latest statistical information coming directly from the
in-house bar. 

"It`s critical in-house counsel stay in-the-know about the best practices their
peers are implementing with their outside counsel in response to the struggling
economy," said Cathleen Flahardy, editor of InsideCounsel. "Our relationship
with Acritas will give us access to relevant statistics that will allow us to
fulfill our promise to provide these critical business insights for in-house
legal professionals." 

Acritas` Sharp Legal survey is the largest international survey of legal
in-house executives. Acritas interviews more than 3,000 respondents from large-
and medium-sized organizations across the world, including 1,000 senior in-house
legal executives in the U.S. 

The survey measures the brand position of all major law firms operating in those
markets. In 2008, 40% of respondents in the U.S. had revenues of more than $1
billion including 100 Fortune 1000. The remainder is spread from $50 million up
to $1 billion. Legal buyers reveal their attitudes, behaviors and experiences of
dealing with law firms today. 

Acritas has also launched a `Global Elite` version of the study, which will
comprise 1,000 interviews with international senior in-house legal executives
from the world`s largest organizations across the globe. This study is being
supported by some of the top firms on both sides of the Atlantic. 

About Acritas

Acritas is a leading provider of specialist research programs to the
professional, financial and public service sectors in the UK, Europe and the
USA. They specialize in providing comprehensive and insightful interpretation of
information extracted from key stakeholders. Acritas is a Market Research
Society company partner. For further information, please visit www.acritas.com

About InsideCounsel

InsideCounsel is an award-winning monthly magazine that has been serving general
counsel and other top in-house legal professionals for two decades. With a
circulation of 40,000 and unparalleled depth and breadth of coverage,
InsideCounsel provides the strategic tools GCs need to better manage their
departments and fully understand the business risks companies face today. For
further information, please visit www.insidecounsel.com

About Summit Business Media

Summit Business Media is the leading B2B media and information company serving
the insurance, investment, professional services and art markets through a
variety of channels, including print, online and live events. SBM provides
breaking news and analysis, in-depth practice management strategies and
business-building techniques, and actionable data to the markets it serves.
Through its Media and Reference Divisions, the company publishes 19 magazines
and 150 reference titles. The Event Division hosts a dozen conferences in
support of Summit`s magazine brands, sponsors the International Investment
Conferences on global mining investment, and produces 50 professional education
seminars annually. SBM`s Data Division, comprised of Highline Data, Judy Diamond
Associates, Agent Media and Kirschner`s, is the leading data provider of
financial and marketing information on insurance companies, life and
property-casualty agents and investment advisors. Summit is also one of the top
organizers of consumer and B2B art fairs and magazines. 

Summit, a Wind Point Partners company, employs 400 employees in a dozen offices
across the United States. For more information, please visit
SummitBusinessMedia.com. 





InsideCounsel Magazine
Tom Duggan, Publisher, 312-651-0309
tduggan@insidecounsel.com




Copyright Business Wire 2009

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