Wingstop, Aikman Renew Partnership

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Tue Jun 16, 2009 10:29am EDT

Three-Year Contract Extends Relationship between Hall of Fame Quarterback Troy
Aikman and National Chicken Wing Chain Wingstop to Nine Years
DALLAS--(Business Wire)--
Wingstop has announced its national spokesman, three-time Super Bowl champion
and Hall of Fame quarterback Troy Aikman, has extended his contract with the
restaurant chain for three additional years. 

Aikman has served as the Wingstop national spokesman since 2003. Since the
partnership began, Wingstop has posted 23 consecutive quarters of comp store
sales increases and the chain has grown to more than 420 restaurants nationwide.


"We are excited to continue our partnership with Troy," said Andy Howard,
Wingstop executive vice president of marketing. "It`s rare to find a
spokesperson that fits so perfectly with a brand, even after a nine-year
relationship, but Troy`s enthusiasm for our brand and wings, as well as his
stature in the sports industry, make him the ideal spokesman for Wingstop." 

"It`s great to continue on this venture with Wingstop," said Aikman. "I remember
first discovering their wings back when I was playing with the Cowboys, and I`m
still as big a fan now as I was then. It`s been amazing to watch them grow from
a few restaurants in Texas into a national brand, and I`m proud to be part of
that." 

Last spring Wingstop announced a first time collaboration in which Wingstop will
be the Official Wings Of The Dallas Cowboys. To support that partnership, Aikman
and Dallas Cowboys owner Jerry Jones recently completed a series of Wingstop
television commercials that will begin airing later this summer. 

Founded in 1994, Wingstop has more than 650 locations open or under development
nationwide and the company recently moved from #125 to #97 on Entrepreneur
Magazine`s "Franchise 500" ranking of all leading franchise brands worldwide. 

About Wingstop

Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where
the sole focus is on chicken wings. Wingstop features nine wing flavors,
including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian,
Garlic Parmesan, and Hickory Smoked BBQ. The wings are cooked-to-order and
customers can also choose from homemade side dishes including fresh-cut seasoned
fries, bourbon baked beans, potato salad, creamy cole slaw, vegetable sticks,
rolls and assorted dipping sauces. 

Franchise Information

Wingstop franchise and franchise event information is available at
www.wingstopfranchise.com or by contacting the franchise department at (972)
686-6500 or areadevelopment@wingstop.com. 

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Wingstop
Marcia Harris-Daniel, 972-686-6500
marcia@wingstop.com
or
BizCom Associates PR
Leah Templeton, 972-728-1449
leah@bizcompr.com

Copyright Business Wire 2009

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