Batteries Plus Selects Unica to Improve Online Insight Into User Engagement

WALTHAM, MA, Jun 16 (MARKET WIRE) --
Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise
marketing management (EMM) solutions, today announced that Batteries
Plus(R) has selected Unica NetInsight(TM) On Demand as its web analytics
software solution. The category-leading retailer will use NetInsight to
gain deeper insight into visitor behavior so that they can more
effectively drive email marketing and pay-per-click (PPC) campaigns.

Batteries Plus, which serves more than 1.5 million customers annually, is
the nation's largest chain focused on the $24 billion battery category. In
addition to selling more than 1 million batteries per week, they're also
the market leader in battery recycling. With NetInsight, Batteries Plus
will better understand and analyze visitor interest and in turn create and
offer more relevant content. Additionally, Batteries Plus will leverage
NetInsight's built-in web behavior data mart to understand usage patterns
from traffic generated by next-generation mobile devices and entertainment
systems such as the iPhone, Wii and PS3.

"We're constantly striving to improve our business model and deliver
optimal service. NetInsight provides us with a major competitive advantage
because we're able to better understand changing visitor needs and trends
and engage more effectively with them," said Cathleen Stewart, vice
president of marketing, Batteries Plus. "Additionally, NetInsight's
flexibility in reporting and analyzing web behaviors saves us considerable
time and money."

"Innovative companies like Batteries Plus are utilizing our
next-generation web analytics solution to gain in-depth understanding of
customer needs, resulting not only in improved satisfaction and loyalty,
but ultimately in increased sales," said Yuchun Lee, CEO, Unica. "Unica
NetInsight provides a web behavior data mart that empowers companies to
optimize their online marketing activities based on facts essential to
expanding their business."

Available both On Demand and On Premise, Unica NetInsight delivers unique
self-service capabilities built on an open data model that allow
marketers throughout the enterprise to perform in-depth analysis of
website visitor behavior. NetInsight's role-based flexibility enables
business users to streamline exploratory ad-hoc analysis and custom
reporting for a quick view of trends, success indicators, and visitor
behavior.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The most
comprehensive EMM suite on the market today, Unica's marketing management
solutions streamline the entire marketing process from analysis and
planning to project management, execution and measurement. More than 800
companies worldwide depend on Unica for their enterprise marketing
management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
MarketingCentral and NetInsight are registered trademarks of Unica
Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica's expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the
future. Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those listed in the Annual
Report on Form 10-K for the fiscal year ended September 30, 2008 under
"Risk Factors", which could cause Unica's performance or achievements to
be materially different from those expressed or implied by the
forward-looking statements.

Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com

Copyright 2009, Market Wire, All rights reserved.

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