Industry Leader in Social Media Joins Boundless Network

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Tue Jun 16, 2009 10:59am EDT

Chicago distributor a promotional products industry pioneer using social
technology to engage clients

AUSTIN, Texas, June 16 /PRNewswire/ -- Boundless Network
(http://www.boundlessnetwork.com), a technology-enabled branded merchandise
distributor, announced today that Chicago-area distributor Big Frey
Promotional Products has joined the company. Boundless Network has completed
11 acquisitions since the beginning of 2008, including the addition of four
branded merchandise distributorships in the Midwest region, significantly
expanding the company's presence in the area. The company continues to seek
additional branded merchandise partners across the country.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20070918/LATU123LOGO)

"Seth Frey is a thought leader in the promotional products industry. It's
exciting to see innovative, entrepreneurial minds partnering with Boundless. I
truly believe that Boundless' technology and infrastructure will enable Big
Frey to become an invaluable partner to its clients. I expect to see an
immediate positive impact on Big Frey's business," said Boundless Network
President Jason Black.

Seth Frey started Big Frey Promotional Products in 2003 following the success
of Granny's Goodies, an advertising specialty and corporate gift company he
began in 1994. Frey has built a solid customer base with numerous Fortune 500
companies and professional service firms, securing a niche in the recruitment
space. Recently, in response to the growing demand for Web 2.0 technologies,
Frey incorporated social media tactics to further engage his client base and
create a strong virtual presence.

"The ultimate goal of any sales organization is to capture 'eyeballs,' and
hence, recurring sales opportunities," said Frey. "Working with Boundless, we
are able to integrate our social media strategy with Boundless' customer
technology platform. The combination of these key tactics will certainly
strengthen our existing relationships and attract new business from those
looking for real value from their branded merchandise partner."

Frey's use of social technology includes blogging on his website
(http://www.bigfrey.com/), posting short video clips to his active YouTube
channel (http://www.youtube.com/BigFreyPromo) and frequent updates via Twitter
(http://twitter.com/sethfrey). 

"Our customer base is technologically savvy, and they demand a partner with
the tools to improve brand control while simultaneously maximizing their
marketing dollars. Boundless Network's technology is the only platform in the
industry that can help companies achieve this goal. Joining Boundless was a
strategic move for my business and my customers," Frey continued.

Frey was attracted to Boundless Network's use of innovative social media and
marketing tactics, as well as the patented technology that enables customers
to manage their branded merchandise purchasing. In addition, Frey cites the
company's strong financial partners and stability, seasoned executive team and
continued commitment to innovation and value for the customer.

In 2009, Boundless Network plans to continue recruiting top independent
promotional professionals, while acquiring top promotional products
distributors with revenues between $2 million and $10 million that are located
in key regions throughout the country. In three years Boundless Network has
grown from two to more than 150 employees; 70 are located in Austin. Since the
beginning of 2008, the company has completed 11 acquisitions and expanded
nationwide from a single location to 20 regional offices located
coast-to-coast.

The Austin Business Journal recently ranked Boundless Network as the No. 2
fastest growing company in Central Texas in the more than $10 million in
revenue category. The company was also recognized as the No. 6 best place to
work (http://www.boundlessnetwork.com/press) in the promotional products
industry by the Advertising Specialty Institute out of more than 16,000
companies in the industry.

Boundless Network was awarded a 2009 Silver Spur from the Texas Public
Relations Association (TPRA) and two Bronze Quill awards from the
International Association of Business Communicators (IABC) for the company's
use of social media and digital public relations.

About Boundless Network
Venture-backed Boundless Network is transforming the $20 billion promotional
marketing industry through a highly trained, professional sales organization
and proprietary technology that empowers companies to proactively manage their
promotional spend. Our patent-pending technology platform connects buyers
across organizations to create efficiencies of scale and reduce the cost of
branded merchandise by as much as 40 percent. Headquartered in Austin, Texas,
Boundless Network is one of the fastest growing companies in the promotional
marketing industry. To learn more about joining Boundless Network, visit
http://www.boundlessnetwork.com/join. Follow Boundless Network on Twitter:
@BoundlessNetwk
    Contact:   Thomas Terry             Courtney Powell
               Diverge                  Boundless Network
               512-532-2869             512-879-4408
               tterry@divergecom.com    cpowell@boundlessnetwork.com



SOURCE  Boundless Network

Thomas Terry of Diverge, +1-512-532-2869, tterry@divergecom.com, for Boundless
Network; or Courtney Powell of Boundless Network, +1-512-879-4408,
cpowell@boundlessnetwork.com
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