Research and Markets: Six Case Studies in Consumer Products Innovation - Commerce Bank, Virgin, Nike, Toyota, Apple, Harley-Davidson

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/6bee6d/six_case_studies_i) has
announced the addition of the "Six Case Studies in Consumer Products Innovation
(Commerce Bank, Virgin, Nike, Toyota, Apple, Harley-Davidson)" report to their
offering.

This bundled report contains six innovation case studies, and focus on the
innovation efforts of Commerce Bank, Virgin, Nike, Toyota, Apple, and
Harley-Davidson. These six companies have consistently defined the cutting-edge
in consumer products innovation.

Commerce Bank: In retail banking, heavy regulation makes the risk-taking aspect
of innovation somewhat unattractive. Commerce Bank, however, has become one of
the most successful, high-growth banks in history based on its ability to
embrace risk, create change and raise the bar on innovation. Find out how in
this case study.

Virgin: The Virgin group, comprised of over 200 different companies, has long
been in the business of exploring new territory. Headed by the charismatic Sir
Richard Branson, the company has a stake in everything from media mega-stores
and airlines to bridal boutiques and space exploration. With such varied
operations, the company has had to create a culture where innovation pervades
every aspect of their business. Learn how Virgin's climate sustains innovation
with this case study.

Nike: Today, Nike is the world's leading provider of athletic footwear, apparel,
equipment and accessories, for a wide variety of sports and fitness activities.
But this great athletic empire began with a single, innovative pair of running
shoes. Learn how innovation led to the rise of this icon in the business world.

Toyota: Toyota made history in 2008 by pulling ahead of competitors and taking
the lead as the world's largest automaker (as measured by number of units sold).
Toyota has not only sold more automobiles in recent years than the competition,
the company has also enjoyed faster growth, higher margins, and a more satisfied
customer base than any other automaker. Discover its secrets with this case
study.

Apple: Learn how the company has re-emerged as one of the world's most
innovative companies. Apple has managed to sustain its innovation efforts with
calculated, consistent increases in R&D spending and rapid-fire launches of new
products and upgrades. Learn how Apple's success has been because the company
has deliberately focused its efforts on generating better ideas faster.

Harley-Davidson: Harley-Davidson, Inc. is a 105-year-old company that designs,
manufactures, and markets heavy-weight motorcycles, motorcycle parts and
accessories, as well as motorcycle collectibles and riding apparel. More
important than what the company makes, however, is what the company means to
consumers. Many Harley owners don't just buy a Harley, they live its lifestyle.
Discover the innovation secrets of this company with our case study.

For more information visit
http://www.researchandmarkets.com/research/6bee6d/six_case_studies_i

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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