New Document Embedding Tool From Increo Solutions Leapfrogs the Competition With Markup and Powerful Analytics

MOUNTAIN VIEW, CA, Jun 16 (MARKET WIRE) --
Increo Solutions today launched Embedit.in (http://embedit.in), a free
web-based service that allows users to effortlessly display documents and
files in their website or blog. Embedit.in is the first web document
solution to provide robust formatting options, powerful annotation
capabilities and real-time document analytics.

At the core of Embedit.in is a viewer that displays all common document
formats directly in browser without plug-ins or downloads. Publishers
upload a file then select from among several formatting options and
receive a code to display the document on their website. Embedit.in users
can choose how viewers experience the documents -- embedded directly in
the web page, or as thumbnails or links that open the document over the
web page.

Embedit.in makes it easy to annotate documents prior to displaying on a
website. With Embedit.in's red pen tool, users can highlight specific
passages or portions of a document for their audience.

Advanced analytics provide real-time insight into how viewers engage with
documents displayed with Embedit.in. Easy-to-read graphs and charts track
document views, downloads and prints, as well as aggregate data about
document viewers. Users can learn which parts of documents viewers most
frequently read through AttentionMaps, Embedit.in's heatmaps of reader
attention.

"Our goal is to provide a web document offering that truly caters to
individuals looking to display documents in their own website or
application," said Kimber Lockhart, Co-founder and CEO of Increo. "In
light of this, Embedit.in features a fully customizable interface,
annotation capabilities and powerful analytics without distracting
branding or aggressive upsells to other products or services."

Embedit.in also offers convenient options for websites or applications
with a large number of documents. Designed for webmasters that currently
link to a number of documents, Sitewide converts every document on a
given website to display in the browser. Embedit.in's comprehesive API
goes a step further -- making it possible to create and customize web
documents on the fly.

About Increo Solutions

Increo Solutions is redefining the way people work with documents online
with innovative solutions built around secure, browser-viewable web
documents. Backboard (http://www.getbackboard.com), Increo's document
feedback tool, helps individuals and workgroups efficiently produce
high-quality work by simplifying the collaborative feedback, editing and
approval process. On the document embedding front, Embedit.in
(http://embedit.in) allows users to quickly embed any file in their blog
or website. With more solutions on the horizon, Increo is transforming
the way individuals and workgroups work with documents online.

Founded in 2008 and funded by top-tier venture firm Draper Fisher
Jurvetson, Increo is a privately held company based in Mountain View, CA.
For more information, visit the Increo Solutions website at
www.increosolutions.com.

EDITOR'S NOTE -- Product and company names used herein are trademarks or
registered trademarks of their respective owners

Media Contact:
Kimber Lockhart
Increo Solutions
650.387.9405
kimber@increosolutions.com

Sarah Kavanagh
Public Relations for Increo Solutions
650.726.3482
sarah@kavanaghpr.com

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