Procter & Gamble and World Vision Team-Up To Respond To Pakistan Humanitarian Crisis...

Procter & Gamble and World Vision Team-Up To Respond To Pakistan Humanitarian
Crisis With Clean Drinking Water

CINCINNATI, June 16, 2009 /PRNewswire/ -- In response to the Pakistan conflict
that has displaced more than 2.5 million people, about half of whom are
children, Procter & Gamble (NYSE: PG) and World Vision will provide more than
11 million liters of clean drinking water. In addition, because of the
magnitude of this crisis and the importance of Pakistan to its business, P&G
through the Children's Safe Drinking Water Program, the signature program of
P&G's Live, Learn and Thrive Cause, will also partner with Pakistani
humanitarian groups including Project HOPE to provide a total of 25 million
liters of purified water.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090115/CLTH035LOGO-a)

The conflict involving militants in Pakistan has resulted in a massive
movement of people fleeing for the safety of their families. Many are pouring
into camps that have an urgent need for clean drinking water, clothing, and
food. In response, World Vision and Project HOPE are leading large-scale,
community-driven programs, funded by grants from P&G, to distribute 2.5
million PUR(TM) Purifier of Water packets to approximately 130,000 people.
Each PUR Purifier of Water packet, a powdered product that reduces parasites,
bacteria and other contaminants found in water, effectively transforms up to
10 liters of contaminated water into clean, purified water within minutes.

"Pakistan is important to P&G's business and Pakistan is our single global
manufacturing site for the PUR packets," said Greg Allgood, PhD, director for
the P&G Children's Safe Drinking Water Program, the signature program of P&G's
Live, Learn and Thrive(TM) Cause. "P&G is responding to the Pakistan crisis
with our largest emergency effort of the year with World Vision, one of our
most important global Children's Safe Drinking Water Program partners, and
Project HOPE, a long-standing partner in Pakistan." P&G will provide a total
of $326,000 in support to people living in the camps.

"World Vision has elevated the humanitarian crisis in Pakistan to category
III, our highest emergency relief level," said Keith Kall, executive director
of corporate development for World Vision. "There is an urgent need for more
support for the internally displaced people of Pakistan, and we're thankful
that P&G is doing their part to help by providing clean drinking water."

The Pakistan efforts will be focused on the poorest and most vulnerable
families, who have little opportunity to return to their home areas within the
near future. Recent reports indicate an increase in the incidence of water
borne diseases in the camps. Given the crowded conditions, these diseases
could rapidly spread to kill many people. Studies with the PUR packets among
displaced people in emergency camp situations have shown a reduction in
diarrheal illness of up to 90%.

With every purchase of a PUR Water Filtration System, PUR will provide 10
liters of clean drinking water to children in the developing world through a
10 cent donation to the Children's Safe Drinking Water Program.

About World Vision
World Vision is a Christian relief and development organization dedicated to
helping children and their communities worldwide reach their full potential by
tackling the causes of poverty. World Vision serves the world's poor
regardless of a person's religion, race, ethnicity, or gender. For more
information, visit www.worldvision.org/press

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands. The P&G community includes approximately 138,000 employees
working in over 80 countries worldwide. In these countries and beyond, P&G is
committed to improving lives for children in need, ages 0-13, through its
global corporate cause, Live, Learn and Thrive and its Children's Safe
Drinking Water Program. The Children's Safe Drinking Water Program and the
water technology developed by PUR Water Filtration are working together to
help prevent water-related diseases by providing clean drinking water to
children in developing countries. For more information about PUR(TM) Purifier
of Water technology or see how it works, visit www.csdw.org. Please visit
www.pg.com for the latest news and in-depth information about P&G, its brands,
and Live, Learn and Thrive.

SOURCE Procter & Gamble

Karen Kartes, World Vision, kkartes@worldvision.org, Office: +1-253-812-2163,
Mobile: +1-206-351-4315; or Lisa Popyk, P&G, Popyk.la@pg.com, Office:
+1-513-983-5058, Mobile: +1-513-608-7958