Let Homer Simpson Be Your Co-Pilot On TomTom Portable Navigation Devices

* Reuters is not responsible for the content in this press release.

Tue Jun 16, 2009 11:08am EDT

Celebrating THE SIMPSONS 20th Anniversary TomTom, Locutio Voice Technologies and
Twentieth Century Fox Licensing & Merchandising Bring Hilarious Homer Quips To
Navigation Devices in North America and Europe
CONCORD, Mass.--(Business Wire)--
Homer Simpson knows how to get to the Kwik-E Mart in Springfield, and now he`ll
help you navigate to your favorite point of interest in North America or Europe.
TomTom has joined forces with Locutio Voice Technologies and Twentieth Century
Fox Licensing & Merchandising (Fox Licensing) to bring the original voice* of
Homer Simpson to all TomTom devices via download. Starting today, TomTom users
can go to www.tomtom.com/simpsons and download the voice for $12.95 and €9.95. 

On the road, Homer`s hilarious, encouraging and sometimes unusual advice will
ensure that drivers will not only reach their destination on time, but have a
lot of fun along the way. With an insatiable appetite as his motivation, Homer
adds his own words of wisdom for TomTom drivers like, "Take the third right."
"We might find an ice cream truck! Mmm…ice cream." With Homer`s unpredictable
and comical commands leading the way, drivers are guaranteed an unforgettable
journey. 

"Celebrity voice downloads are one of the many features TomTom offers to our
customers to personalize their driving experience," said Jocelyn Vigreux,
president of TomTom Inc. "With Homer Simpson`s voice helping them to navigate
their trip, TomTom customers will not only travel safely and with less stress,
but will also be highly entertained along the way." 

TomTom portable navigation devices guide drivers with audible, turn-by-turn
instructions and 3D maps which work right out of the box, with no additional
fees or services required. 

"Homer Simpson has one of the most identifiable voices in entertainment
history," said Elie Dekel, Fox Executive Vice President Licensing and
Merchandising. "We have joined forces with TomTom to help celebrate THE SIMPSONS
historic 20th anniversary and will help provide a little levity for those long
summer road trips ahead." 

TomTom`s portable navigation devices offer up to 70 preloaded voices in 36
languages, and now drivers can have Homer Simpson navigate them to any location,
including specific points of interest. Homer Simpson is the latest character to
join the growing line up of voices available for use on devices made by TomTom,
the world`s leading navigation solutions provider. 

Notes to Editors

* The official Homer Simpson voice recorded by Dan Castellaneta. 

Official high resolution images of Homer Simpson are available on request. 

About TomTom

TomTom NV is the world`s leading provider of navigation solutions and digital
maps. TomTom NV has over 3,300 employees working in four business units -
TomTom, Tele Atlas, AUTO and WORK. 

TomTom's products are developed with an emphasis on innovation, quality, ease of
use, safety and value. TomTom's products include all-in-one navigation devices
which enable customers to navigate right out of the box; these are the
award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the
TomTom RIDER. Additionally, independent research proves that TomTom products
have a significant positive effect on driving and road safety. 

Tele Atlas delivers the digital maps and dynamic content that power some of the
world`s most essential navigation and location-based services (LBS). Through a
combination of its own products and partnerships, Tele Atlas offers digital map
coverage of more than 200 countries and territories worldwide. The Automotive
business unit develops and sells navigation systems and services to car
manufacturers and OEMs. TomTom WORK combines industry leading communication and
smart navigation technology with leading edge tracking and tracing expertise. 

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North
America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext
Amsterdam in The Netherlands. For more information, go to www.tomtom.com. 

About Locutio Voice Technologies

Locutio Voice Technologies is the world`s number one licensee and developer of
celebrity voices for in-car GPS satellite navigation systems. Locutio`s voices
are scripted, recorded and performed to the highest standards to both enhance
the navigation experience, and ensure that every journey is a truly fun aural
event that delights passengers and drivers alike. Locutio delivers real in-car
infotainment! 

Founded in Winchester, United Kingdom in 2004, Locutio continues to create
beguiling and original voice content in a number of European languages for a
variety of consumer electronics manufacturers. See locutio.co.uk and
tomtom-voices.com for more details. 

About Twentieth Century Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising
licenses and markets properties worldwide behalf of Twentieth Century Fox Film
Corporation, Twentieth Television and Fox Broadcasting Company, as well as third
party lines. The division is aligned with Twentieth Century Fox Television, one
of the top suppliers of primetime entertainment programming to the broadcast
networks. 

About THE SIMPSONS

The longest-running primetime sitcom in television history, THESIMPSONS exploded
into a cultural phenomenon in 1990 and has remained one of the most
groundbreaking and innovative entertainment franchises, recognizable throughout
the world. Cartoonist Matt Groening created the infamous Simpson family: Homer,
Marge, Bart, Lisa and Maggie Simpson -- all now identifiable by their
silhouettes alone. "Best. 20 Years. Ever.," the year-long global celebration
honoring all things THE SIMPSONS, recently launched and will culminate on
January 14, 2010, the 20th anniversary of the series` debut. 

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox
Television. James L. Brooks, Matt Groening, and Al Jean are the Executive
Producers. The Gracie Films Licensing and Marketing Division develops and
produces the licensed content for the series. Film Roman is the animation house.








TomTom Inc.
Kevin Carter, 978-405-1840
kevin.carter@tomtom.com

Copyright Business Wire 2009

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