First Multimedia Travel Guides for Your Mobile Device from Visual Travel Tours Including the New iPhone 3G S and Palm Pre

On-The-Fly Access To Web-based Guided Tours and Travel Services
SANTA BARBARA, Calif.--(Business Wire)--
Visual Travel Tours (VTT) today announced the launch of its website,
www.VisualTravelTours.com. VTT is the first online source of professional
multimedia tours purposely created for viewing via smart phones, cell phones,
PDAs, mobile video players, and desk/laptops.

"An entire generation is changing the way it works, plays, and thinks, thanks to
their ubiquitous mobile devices," said Guy Smith, Dean of Educational Programs &
Mobile Media Institute, Santa Barbara City College. "VTT has used the latest
technology to receive worldwide inputs and then they provide that content
optimized for multi-platform delivery. Only now is this possible. VTT is
leveraging the most important and widespread technology of our time."

Every type of traveler will find an array of worldwide adventures using VTT at a
fraction of the cost of a traditional tour. VTT is launching with compelling
half-hour tours to global destinations: from San Diego to Reims, France, from
Burning Man to Madrid`s Art Walk. Imagine being in San Francisco or Patagonia
with an hour of free time. Just turn to VTT for suggestions on what to see and a
quick, guided tour. Selections can be made based on geography or personal
interests such as music festivals, museums or wine tastings. New tours are
planned for release each week.

"VTT provides personal, multi-media travel guided tours that fit in the palm of
your hand," said Marie Profant, President and Founder of VTT. "Travelers will no
longer need to pack heavy guidebooks. They can experience everything a
destination has to offer from the comfort of their lightweight personal mobile
device. VTT also provides a full selection of travel tips and ePostcards, as
well as links to invaluable personal guides and event calendars for major
destinations throughout the world. VTT enables the traveler to pre-plan their
trip or access travel information on the go."

In addition to walking and driving tours, VTT offers travelers instant access to
web-based travel advice from local experts, and convenient links to travel
related services; maps, weather, currency conversion, products and reservations.

How VTT works:

Tours are created by writers with experience in a region and are professionally
produced by VTT. Each tour describes the "best of" a location using an array of
images with commentary in video format. Tour guides are encouraged to author
their own tours for VTT for which they receive royalties.

* Consumers use a credit card to download tours from
https://www.VisualTravelTours.com anywhere there is Internet access.
* Files are formatted for iPods, iPhones, PDAs, computers, and cell phones.
* VTT charges a one-time fee for each tour:

1.$15.95 for audio/video tours

2.$12.95 for the "Quiet Guide" version (text+photos) to scroll as you stroll

3.$19.95 for a disc of all audio/video formats

* Once purchased, the user can transfer the tour to their mobile device and then
pause or skip ahead similarly to CD tracks, a feature especially appealing to
the independent minded traveler who may want to take the tour in their own
sequence.

"Traditional audio tours have no visual cues. VTT enhances the travelers`
understanding of the narrative with pictures and maps, which helps ensure that
no one gets lost. There is simply nothing else like VTT in the marketplace,"
said Gordon Burgett, VTT Executive Editor. "Our challenge is to maintain the
high rate of user loyalty we have earned…already, over 53% of our visitors
bookmark the site."

About Visual Travel Tours

VTT`s mission is to enrich a traveler`s experience by using evolving technology,
providing more than traditional audio walking tours and offering local experts
opportunities to share their expertise and collect royalties. Travel writing
expert and Executive Editor Gordon Burgett has spent the past several months
communicating with guides and writers around the world, ushering them through
the company`s online manual, "Provider Island" and its unique tour submission
process. Mr. Burgett is joined by a team of seasoned experts, from publishers to
audio/video producers. The parent company, URaTrip LLC, is based in Santa
Barbara and led by Marie Profant, President, a long-time manager of leading-edge
systems development. The company is offering opportunities for video producers
to audition their work with clips of world-wide destinations. The best will be
invited to become VTT producers. For more information, please visit
www.VisualTravelTours.com.

Photos/Multimedia Gallery Available:
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Groshelle Communications
Heidi Groshelle, 415-307-1380
heidi@groshelle.com

Copyright Business Wire 2009