Maclaren Acquires Netto
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Maclaren Further Expands Its Reach As A Leading Parenting Brand
SOUTH NORWALK, Conn., June 16 /PRNewswire/ -- Maclaren, a leading consumer
lifestyle company known for its premium buggies and baby products, announced
today that they have acquired the juvenile modern furniture company,
NettoCollection. The acquisition initiates Maclaren's entry into the nursery
furniture category, and follows on the heels of the successful retail
introductions of the Grand Tour travel system, Beginning personal care for
mothers, and seasonal fashion buggy liner program.
"We are very pleased to be acquiring such a visionary company like Netto,"
said Dan Pennacchio, President of Maclaren USA, Inc. "Like Maclaren, the Netto
brand is synonymous with the highest level of quality, style, and innovation,
which makes this acquisition a great fit for our company. Maclaren looks
forward to leveraging our strength and history of success to further expand
the Netto product line, to globalize Netto's distribution and to expand the
Netto brand into related nursery product categories. Our dedication to
fulfilling the needs of the parenting lifestyle market is our focus as a
company. The acquisition of a leading nursery company accelerates our time to
market and helps us fulfill our consumers' needs."
"Being an iconoclast and innovator is a great way to begin, but becoming part
of a company with international respect and stature is a great way to grow
from small to big. Maclaren is the perfect global organization to help the
Netto brand achieve this," said David Netto, founder of Netto.
David Netto will continue his involvement with this innovative brand and will
collaborate with Maclaren to design and develop future collections and other
juvenile products.
About Maclaren USA
Maclaren is a leading consumer lifestyle company for parents. With the
creation of the industry's first umbrella fold buggy over 40 years ago,
Maclaren revolutionized how millions of families with young children explore
their world. Maclaren also introduced the first infant travel system and the
first umbrella fold twin buggy. The company has continued to establish their
strong brand by innovating to provide families with high quality, modern,
stylish goods in premium transport products, extensive accessories, personal
care, and soft goods. In addition to providing world-class engineering and the
industry's first Sovereign lifetime warranty, Maclaren is also on the cutting
edge of fashion with its collaborations with Burberry, Juicy Couture, Kate
Spade, Lacoste, Lulu Guinness, Mina Perhonen, Philippe Stark, and others.
About Netto
Netto first introduced modern baby furniture to the world at the JPMA show in
2003, and it is hard to believe that in such a short time so much change has
been brought to an industry. A community of designers and manufacturers has
risen up to offer you parents the best contemporary style for kids' rooms.
Since Netto's first product introduction, the company has grown to release
four premium nursery collections under its flagship brand NettoCollection and
two lighter lines from Cubkids by Netto. The company is dedicated to
simplicity of design and construction of the highest quality, which are
essential to making a baby's room a more serene and bright place. Netto was
founded to ensure that good design be a priority in kids' lives, just as in
yours. The company's partnerships with visionary stores have shown Netto
furniture in environments that inspire and show the possibilities of modernism
to be not just sleek but friendly and fun.
Maclaren is committed to safeguarding the environment by acting in a socially
responsible manner and by adhering to the principles of: reduce, reuse, and
recycle.
Media Contacts:
Tricia Chan, Public Group LLC
T: 917.239.0642 or 212.905.3260, tricia@public-group.com
Susan Gerson, Public Group LLC
T: 646.715.2676, susangerson@optonline.net
SOURCE Maclaren USA, Inc.
Tricia Chan, +1-917-239-0642, or, +1-212-905-3260, tricia@public-group.com,
or, Susan Gerson, +1-646-715-2676, susangerson@optonline.net, both of Public
Group LLC for Maclaren USA, Inc.
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