Electricity Monitor Puts Power to Conserve into Homeowners' Hands - Blue Line Innovations...

Electricity Monitor Puts Power to Conserve into Homeowners' Hands - Blue Line
Innovations Inc. Announces New Model of Popular PowerCost Monitor(TM)

ST. JOHN'S, NEWFOUNDLAND and LABRADOR, June 16 /PRNewswire/ - Blue Line
Innovations Inc., makers of the PowerCost Monitor(TM), has announced general
availability of a new model of their wireless and portable device that shows
homeowners what their home is spending on electricity in real time.
Customers can save from 6 to 18 percent on their electricity bills as a result
of using the PowerCost Monitor(TM).
The PowerCost Monitor(TM) (BLI 28000) retails at $109 US plus applicable
taxes. It is available on line (www.bluelineinnovations.com) and from:

- Smart Home
- Northern Tool + Equipment
- Weems Creek Solutions
- Terra Pass
- Energy Federation Incorporated (EFI)
- www.powercostmonitor.com
- Additional retailer location information and customer support available
toll free: 1-866-607-2583.

Originally brought to market in 2006, there are in excess of 100,000 PowerCost
Monitors in North American homes.

New Features

The newest PowerCost Monitor(TM) (BLI 28000) includes important added
features:

- Now gives homeowners an estimate of 30 day energy consumption for their
house in dollars and cents or in kilowatts based on current
consumption. (Homeowners instantly see the money they'll save and the
impact of their actions on energy consumption.)

- Makes it easier for homeowners to determine what each appliance in
their home costs to operate and the impact of how and when they use
that appliance

- A sleep function preserves battery life. Pressing any button on the
monitor brings it back to ready mode.

Peter Porteous, CEO of Blue Line Innovations commented on today's
announcement: "The time is right for the PowerCost Monitor(TM). Research and
customer experience confirms the power of real time energy information.
Whether the motivation is saving hard dollars on the monthly electricity bill
or taking a small but important step for the planet - the PowerCost
Monitor(TM) can make a significant difference today.
Real time information is the key - understanding how and where you are using
electricity, wandering around the home with the PowerCost Monitor(TM)
experimenting and getting immediate feedback on the impact of those changes.
This new model adds functionality that makes the PowerCost Monitor(TM) even
more compelling and useful", he said.

Interest in Real Time Energy Feedback Grows

Emphasis on conservation is prompting growing interest in real time energy
feedback devices.
Danny Tuff, Blue Line's Co Founder and Director of the company welcomed
Google's recent announcement about the development of their Google PowerMeter
technology as a signal of the power of information to affect change in energy
consumption. "From concept to product offering, we've been at this for seven
years. To have Google recognize the importance of this area and to commit
their significant expertise and investment validates what so many of us have
been saying for a long time. Importantly, everyone can use the PowerCost
Monitor(TM) today to reduce their electricity use."

How the PowerCost Monitor(TM) Works

Blue Line's PowerCost Monitor(TM) is a stand alone product that provides the
homeowner with immediate feedback on their electrical consumption as that
consumption occurs.
The PowerCost Monitor(TM) is comprised of two units. One unit, a sensor,
attaches easily to the electricity meter simply by tightening one screw. The
sensor accommodates approximately 90% of all meter types - old and new.
Once turned on, the sensor automatically collects data from the meter. It then
sends that data to a small LCD monitor inside the home. There are no wires
associated with either the sensor or the display unit and the data passes from
the sensor to the display unit wirelessly.
The display unit shows the homeowner how much money is being spent on
electricity from minute to minute and keeps a running total in dollars and
cents.
The PowerCost Monitor(TM) also provides a 30 day go forward estimate both in
dollars and kilowatt hours based on the current consumption at that moment and
has an appliance feature to allow the family member to understand the cost
associated with specific appliances or behavior changes.

Awards

In 2007, the PowerCost Monitor was awarded "Outstanding Energy Efficient
Technology Deployment of the Year" by the US based Association for Energy
Service Professionals (AESP). The Monitor was also a finalist in the Stars for
Energy Efficiency - a program of The Alliance to Save Energy.

About Blue Line Innovations

Blue Line Innovations Inc. developed and markets the PowerCost Monitor(TM), a
wireless, portable, real-time energy reporting device for the home. Easy to
install, the PowerCost Monitor(TM), features a sensor that attaches passively
to the electricity meter and a wireless LCD display. Independent research has
confirmed that homes using the PowerCost Monitor(TM) can save between 6% and
18% on their monthly electricity bill. Note: the PowerCost Monitor(TM) is
compatible with most but not all electricity meters - for a more detailed
review or to find an authorized retailer, visit www.bluelineinnovations.com.
SOURCE BLUE LINE INNOVATIONS INC.

Shaun Markey, (613) 728-9951, shaunmarkey@rogers.com