AAA Launches New Senior Safety and Mobility Web Site

AAASeniors.com fills major void by providing safety and mobility information,
tools and resources for older drivers and their families
BURNSVILLE, Minn.--(Business Wire)--
AAA announces the launch of its new senior safety and mobility Web site,
www.AAASeniors.com. The Web site, which includes content and resources based
upon extensive research, provides families of older drivers with valuable
information related to senior mobility challenges and tools to help extend safe
driving, and assist in difficult discussions about transitioning from driver to
passenger.

"According to our research, many adult children of older drivers - the
`sandwich` boomers - are unaware that resources exist to effectively address the
safety and mobility challenges of senior drivers," said AAA Vice President of
Public Affairs Kathleen Marvaso. "AAASeniors.com gives seniors and their
families the tools necessary to create an action plan to help seniors manage the
inevitable consequences of aging, continue to drive safely or transition to
alternative modes of transportation, and remain independent."

AAASeniors.com provides expert advice about how aging affects one`s ability to
drive safely. Visitors will find a step-by-step guide on how to begin a
conversation with an older driver about working together to develop a plan for
the transition from driver to passenger. Additionally, visitors will find a
variety of tools and resources from educational brochures and driver improvement
courses, to tips on choosing a vehicle, to skill assessment tools and free
community-based programs.

"Many adult children, grandchildren and seniors will at some point be faced with
a difficult decision about a mature adult`s ability to drive safely," said Dr.
Alexis Abramson, one of the nation`s leading gerontologists. "I can`t stress
enough how important it is to be proactive in developing a plan of action based
on factual, compassionate and objective information, such as that found at
AAASeniors.com."

People who are 65 years old or older represent the fastest growing segment of
the country`s population. According to the U.S. Census Bureau, one in four
drivers - more than 30 million - will be age 65 or older by 2030.

"With more Americans remaining active and living longer than ever before, the
AAA senior driver safety tools and resources found on AAASeniors.com are
designed to keep seniors safe and mobile as long as possible," Marvaso added.

AAA Minnesota/Iowa, which includes more than 778,000 members, offers automotive,
travel, insurance and financial services. It is part of The Auto Club Group
(ACG), the largest affiliation of AAA clubs in the Midwest, with 4.1 million
members in eight states.

AAA Minnesota/Iowa
Gail Weinholzer, 952-707-4985
or
Shannon Swanson, 612-414-9590

Copyright Business Wire 2009