Social Approach Debuts Social Media Marketing Platform at 140 Characters Conference

Social Approach Debuts Social Media Marketing Platform at 140 Characters
Conference

SANTA MONICA, Calif., June 16 /PRNewswire/ -- Social Approach, as part of its
debut, has today provided the New York-based 140 Characters Conference with a
webpage - 140live.socialapproach.com - that automatically aggregates, analyzes
and displays all the tweets about the event in one page.

Social Approach is a social media marketing platform which allows marketing
and communications companies quickly and simply to discover, build and
activate their brand networks.

140live.socialapproach.com, which also allows users to send their tweets from
within the page, is powered by Social Approach's proprietary technology
platform. Rather than just listening and reporting on brand activity in social
media, Social Approach's pattern recognition learning engine also maps the
viral path of conversations so that brands can easily identify, connect and
start conversations with their network of top influencers.

"We are very pleased to be supporting the 140 Characters Conference and to be
able to demonstrate a small part of Social Approach's powerful new platform,"
says Social Approach CEO, Oded Noy. "We hope that thousands of people use the
topic hub we have created for the conference and invite companies to contact
us for access to the private release of the full platform."

About Social Approach
The Social Approach platform allows brands to discover their most influential
customers on the social web and chart the most effective channels to reach and
activate them. The dashboard-driven service offers users a variety of views of
their advocates' information, but separates itself with its ability to tag and
make direct contact with those influencers from within the platform. It also,
uniquely, offers a number of other activation tools, such as topic hubs,
widgets and toolbars, and incorporates a workflow management system so teams
can work with maximum efficiency.

Contact
For more information please see our website at www.socialapproach.com or email
Pat Devereux at pat@socialapproach.com

SOURCE Social Approach

Pat Devereux of Social Approach, +1-310-800-8969, pat@socialapproach.com