Brand Matter Licenses Caribbean Joe Womens and Kids Sportswear with Ivory International, Inc.

NEW YORK--(Business Wire)--
Brand Matter, LLC, owner of the Caribbean Joe brand, announced today that it has
entered into an exclusive long term licensing agreement with Ivory
International, Inc. ("Ivory") for Caribbean Joe branded women`s and kid`s
sportswear, including knits, wovens, sweaters, casual bottoms and outerwear. The
new wholly owned division of Ivory will be operated under the name Caribbean Joe
Apparel Company. Ivory will hire the core design, merchandising, and sales team
from the former licensee and will begin immediately to work with the retailers
on all current and future business. They will focus on Caribbean Joe`s present
retail distribution of Department and Specialty Stores.

Bill Sweedler, Co-Chair and CEO of Brand Matter, LLC said, "We have searched for
the perfect partner over the past 3 months to transition and grow this important
license for Caribbean Joe. The Ivory team has strong expertise in the women`s
and kid`s sportswear business and we are excited to have them as our partner to
grow the Caribbean Joe brand in this core category. They understand the brand
and are already working with the go forward team to expeditiously transition the
current business with retailer partners."

Sandy Lipson, Ivory President said "Our team has been looking to partner with a
genuine brand that fits the casual lifestyle profile. Caribbean Joe and its
exclusive brands have high awareness with consumers, and we look forward to
building a long term partnership." He added, "We think thecurrent team that we
hired from the former licensee, including President Andrea Scoli and VP of
Merchandising Ellen Levy-Ganz will help us transition the business seamlessly.
They bring acombined 40 years of experience and talent, and have the vision of
the product and its customers."

Andrea Scoli will continue as President of the new Ivory division.

The wholly owned division will be based out of New York City and Miami.
Marketing Management Group (MMG) helped facilitate this transaction.

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe
apparel and accessories provides an authentic, relaxed, inclusive experience
under the Caribbean Joe, Havana Jack`s Café, La Cabana, Jamaica Bay and CJ
Breeze trademarks. Products offered include women`s, men`s and kid`s sportswear,
women`s and men`s, swim, sunglasses, women`s fragrances, luggage, shoes, women`s
loungewear and intimate, headwear and handbags, in both the US and Canada.

ABOUT BRAND MATTER

Brand Matter is a diversified brand management and operating company that
specializes in the acquisition, development and licensing of consumer-branded
intellectual property. Properties owned include Ellen Tracy Bronze & Black
Label, Company Ellen Tracy, Caribbean Joe, Havana Jack Café, CJ Breeze, La
Cabana, Periscope, Cupid Cup and Jamaica Bay. We invest in Brands that maintain
a positive emotional connection with consumers. Additionally, we offer strategic
guidance in the full spectrum of brand building, marketing and licensing to such
World Class Brands as Haspel, Halston, Joe`s, The Bombay Company and Linens N
Things. Guided by our expert teams, Brand Matter serves as the catalyst to
increase Brand value through innovation, marketing, product extensions and
licensing partnerships. We manage and market the licensing of our owned and
affiliated brands with best-in-class manufacturers, wholesalers and retailers.

ABOUT IVORY

Ivory International, Inc. is a privately owned, Miami, Florida based
manufacturer of ladies, men`s and children`s apparel. The Company was founded in
1976 by Robert and Joseph Lodge. "Bob" Lodge started Ivory and has been its
President and now CEO throughout the company`s existence. Sandy Lipson, Ivory`s
President since 2001 has been with the company for 30 years and Will Hopper has
served as Ivory`s C.F.O for 10 years.

Brand Matter, LLC
Jack McKenney, 646-395-4918

Copyright Business Wire 2009