TicketsNow Launches 'Fans Up Front' Resale Transparency Initiative

'Fans Up Front' to Redefine Live Event Ticket Resale for Summer's Hottest
Tours

ROLLING MEADOWS, Ill., June 16 /PRNewswire/ -- In a move designed to lead
change and reshape the live event ticket resale industry, TicketsNow, a
Ticketmaster Entertainment (Nasdaq: TKTM) company, today launched its "Fans Up
Front" resale transparency initiative. "Fans Up Front" is the first in a
series of fan-focused enhancements that will provide fans of live events with
an array of new features designed to provide unmatched insights and visibility
into resale ticket purchasing.

"We have heard loud and clear from fans that the resale purchase experience is
too confusing. With 'Fans Up Front,' we are putting the fans first and making
it our goal to bring meaningful positive change to the resale industry," said
Eric Korman, President of Ticketmaster, parent company of TicketsNow. "'Fans
Up Front' represents the first in a series of efforts planned to improve the
buying experience."

"Since our acquisition by Ticketmaster last year, we've been working on our
long-term strategy to evolve the resale ticket buying experience, based on
what customers are telling us they would like to see," said Shawn Freeman,
President of TicketsNow. "'Fans Up Front' is the beginning of this exciting
effort."

TicketsNow today is launching two new product offerings as part of "Fans Up
Front" to provide ticket pricing and availability information for select major
concert series this summer. The new "Fans Up Front" features include:

-- Total Price Transparency - TicketsNow will display the original ticket
price ("face value") in addition to resale market prices.

-- Know Before You Buy - TicketsNow lets consumers know whether original
price seats are still available on Ticketmaster and provides a direct
link.

Additionally, TicketsNow is pleased to continue to provide the following
industry-leading features across every event available for sale on their site:

-- Only Available Tickets - TicketsNow is the first resale marketplace to
prohibit the listing of tickets before their official sale to the
public.
-- Fraud Protection - TicketsNow continues its unconditional 100%
guarantee
that tickets are authentic and will arrive on time for your event or
your money back.

-- Access Every Option - TicketsNow tells consumers how many tickets are
available and across what price range so they can choose from all
available options.

TicketsNow is also pleased to be able to offer Ticketmaster's TicketFast(R)
electronic ticket validation and delivery technology on select tickets, where
fans not only have access to convenient and fast electronic delivery of their
purchases, but their tickets are also validated and authentically transferred
to the new buyer.

The new "Fans Up Front" features will initially be available for select
performances on some of the top summer tours. Over the course of the year, and
with learnings and feedback from fans, TicketsNow expects to extend the
availability of "Fans Up Front" features to an increasing number of live
events as well as implement additional enhancements.

"As we get into the busy summer concert season, it's an ideal time to launch
this effort and provide fans with an enhanced experience and a new level of
transparency," Freeman continued. "It is our sincere hope that others in the
industry will follow our lead to reshape the resale ticketing industry into a
more transparent experience for everyone."

About TicketsNow
TicketsNow is your connection to all of the fun and excitement of live music,
theater, and sports. An online marketplace where buyers can choose from a
large selection of premium tickets, TicketsNow provides consumers secure and
convenient access to event tickets that are often hard to get through primary
distribution channels. A wholly owned subsidiary of Ticketmaster, TicketsNow
is a founding member of the NATB, which promotes the highest level of ethics
in the event ticket resale industry. For more information, visit
www.TicketsNow.com.

About Ticketmaster Entertainment, Inc.
Ticketmaster Entertainment consists of Ticketmaster and Front Line Management
Group. As the world's leading live entertainment ticketing and marketing
company, Ticketmaster connects the world to live entertainment. Ticketmaster
operates in 20 global markets, providing ticket sales, ticket resale services,
marketing and distribution through www.ticketmaster.com, one of the largest
e-commerce sites on the Internet; approximately 7,100 retail outlets; and 17
worldwide call centers. Established in 1976, Ticketmaster serves more than
10,000 clients worldwide across multiple event categories, providing exclusive
ticketing services for leading arenas, stadiums, professional sports
franchises and leagues, college sports teams, performing arts venues, museums,
and theaters. In 2008, the Company sold more than 141 million tickets valued
at over $8.9 billion on behalf of its clients. Ticketmaster Entertainment
acquired a controlling interest in Front Line Management Group in October
2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front Line
Management Group is the world's leading artist management company.
Ticketmaster Entertainment, Inc. is headquartered in West Hollywood,
California (NASDAQ:TKTM).

Contact Information
Jennifer Swanson
jennifer@TicketsNow.com
815.444.4923

Michael Glickman
Zeno Group for TicketsNow
Michael.glickman@zenogroup.com
212.299.8994

SOURCE TicketsNow

Jennifer Swanson of TicketsNow, +1-815-444-4923, jennifer@TicketsNow.com; or
Michael Glickman of Zeno Group, +1-212-299-8994,
Michael.glickman@zenogroup.com, for TicketsNow