Introducing RIPT FUSION: New Men's T-Shirt Controls Abs and Creates a Leaner Look...

Introducing RIPT FUSION: New Men's T-Shirt Controls Abs and Creates a Leaner
Look in Clothes

NEW YORK, June 16 /PRNewswire/ -- The torso, the trunk, the gut -- whatever.
It's the one part of a guy's body that's hard to keep tight and lean. That's
why there's RIPT FUSION: a new body-sculpting undershirt designed to support a
man's core, shave inches off his belly and enhance his posture.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090616/NY33482 )

Using a patent pending design and dual fabric technology, the RIPT FUSION's
mid-panel sucks in the belly and creates core consciousness while the chest
and sweep of the shirt are a light-weight, soft cotton perfect for wearing
under all types of clothes. Best of all, it looks just like a regular white
T-shirt so no one in the locker room will ever know how he got so...ripped!
So, wear RIPT under a dress shirt, a polo, or a sweater and replace the tired,
white undershirt for good.

Compression garments have long been a staple in athletes' locker rooms and
RIPT FUSION applies the same concept now to men's fashion. Compacting the
abdomen and back creates a flatter silhouette under clothes, and the support
offers other benefits, such as better posture and a greater sense of security.

"Men today care about their appearance and their health, but are unwilling to
compromise comfort," states creator Heather Thomson, "That's why I have
adapted my design and created a new version of the classic men's undershirt
that provides unique benefits without sacrificing comfort." Thomson is the
woman behind the highly successful Yummie Tummie label - the first shapewear
brand for women that is comfortable, sexy and meant to be seen. Thomson also
served as the creative force behind P. Diddy's Sean John clothing label where
she mastered her understanding of what appeals to the most sophisticated and
discriminating men. Now, Thomson has fused fashion and function with RIPT
FUSION, which is sure to have loyal followers among women and men.

Shapewear is one of the fastest growing industries in the US and continues to
receive injections of new talent and technology. Much of this business is
focused on women, but Thomson has recognized the need in the market for a
men's product. "Feeling fit and secure in your clothes is a human struggle,"
says Thomson, "not exclusive to sex, age or race."

AVAILABILITY:www.riptfusion.com, Summer 2009
SUGGESTED RETAIL PRICE:$58.00

SOURCE RIPT FUSION

Yasmine Afshar of Nike Communications, Inc., +1-646-654-3447,
yafshar@nikecomm.com