LG Electronics Appoints Global Multi-Agency PR Team

Newly created 'LG-One' public relations team to handle worldwide corporate,
product communications after competitive review

SEOUL, South Korea, June 16 /PRNewswire/ -- LG Electronics has chosen
"LG-One," a multi-agency team of WPP companies, to provide global public
relations support, effective June 1, 2009. The appointment, initially for a
period of three years, follows a worldwide competitive review and will cover
corporate and product communications across all five of LG Electronics
business divisions.

LG-One will work for LG Electronics global business division headquarters and
for each of its regional headquarters operations. In some countries, it will
work alongside existing agencies during a transition period. The appointment
is part of a continuing consolidation of marketing and communications support
for the LG brand. Young & Rubicam, another WPP company, is the network agency
of record for LG's marketing efforts and will work closely with LG-One.

Ken Hong, Director of Global Communications for LG Electronics, said:

"The LG brand is global and our business is growing rapidly. We want to ensure
that we can get the best support the agency world can offer, while achieving a
high degree of consistency in communications around our rapidly-growing brand.
We believe that a dedicated team comprising elements of a number of WPP
agencies, coordinating PR activities in each country, is the best solution for
our needs now and in the future."

About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home appliances,
employing more than 84,000 people working in 115 operations including 84
subsidiaries around the world. With 2008 global sales of $44.7 billion, LG
comprises of five business units - Home Entertainment, Mobile Communications,
Home Appliance, Air Conditioning and Business Solutions. LG is one of the
world's leading producers of flat panel TVs, audio and video products, mobile
handsets, air conditioners and washing machines. LG has signed a long-term
agreement to become both A Global Partner of Formula 1(TM) and A Technology
Partner of Formula 1(TM). As part of this top-level association, LG acquires
exclusive designations and marketing rights as the official consumer
electronics, mobile phone and data processor of this global sporting event.

About WPP
WPP is the world's largest communications services group. Through its
operating companies, the Group provides a comprehensive range of advertising
and marketing services including advertising; media investment management;
information, insight and consultancy; public relations and public affairs;
branding and identity; healthcare communications; direct, digital, promotion
and relationship marketing and specialist communications. The company employs
135,000 people (including associates) in 2,400 offices in 107 countries. For
more information, visit www.wpp.com.

SOURCE LG Electronics and LG One

Ken Hong, Director, Global Communications of LG Electronics, Inc., office,
+822 3777 3626, mobile, +82 10 2222 7710, kenhong@lge.com; or Luca Penati of
LG-One, +1-415-677-2705, luca.penati@lg-one.com