T3 Powers On Its Mobile Practice

Partners with iLoop Mobile and Hires Senior Expert

AUSTIN, Texas, June 16 /PRNewswire/ -- As global mobile usage heads toward six
billion users, integrated marketing agency T3 is adding a full mobile practice
to its arsenal of services designed to build closer connections between
customers and brands.

The agency is bringing mobile marketing capabilities in-house to reflect its
integrated approach to mobile across strategy, media, creative, analytics and
production.

"Given our strong expertise in creating customer experiences online, T3
recognizes that the mobile channel is unique and we are committed to providing
consistent and optimized experiences across platforms," said Gay Gaddis, T3
president and CEO.

To deliver optimal mobile experiences for clients and their customers, T3 has
partnered with iLoop Mobile, a leading provider of technology and services for
mobile marketing. The partnership allows T3 to use iLoop Mobile's platform to
create, manage and analyze mobile campaigns. The platform enables control over
SMS messaging, mobile site creation, site optimization and other capabilities.
T3 will provide native application development.

"We are excited T3 has chosen iLoop Mobile as their mobile partner," said Matt
Harris, CEO of iLoop Mobile. "T3 is on the forward edge of interactive
marketing, with a strong understanding of the importance of reaching consumers
in new ways."

T3 and iLoop share the belief that a successful mobile practice creates
effective marketing programs that integrate mobile initiatives and
interactivity into the total marketing plan, rather than relying on mobile as
a standalone tactic.

T3's investment in mobile reflects the increasing quantity and quality of
consumer engagement on mobile devices. According to Nielsen, mobile Internet
usage will rise from last year's 38 million users to 104 million in 2010. And
CTIA-The Wireless Association reports that a trillion text messages were sent
in the United States in 2008.

"We see mobile as connective tissue that ties a range of touch points
together," said Ben Gaddis, who recently joined T3 as director of mobile and
emerging media strategy. "Mobile is a functional and measurable medium. Our
goal is to reach customers wherever they are and measure impact along the
way."

Previously vice president of business development at ipsh, Omnicom's mobile
agency, Gaddis has developed mobile campaigns for brands such as American
Airlines, Nokia, AT&T and Frito Lay.

For more information about T3, visit www.t-3.com or text T3 to 62407.

For more information about iLoop Mobile, visit www.iloopmobile.com.

For More Information, Contact:
T3:
Lauren Picarello
(512) 499-8811, Ext. 1378
lauren.picarello@t-3.com
www.t-3.com

iLoop Mobile:
Michael Ahearn
(408) 907-3367
michael.ahearn@iloopmobile.com

SOURCE T3

Lauren Picarello of T3, +1-512-499-8811, ext. 1378, lauren.picarello@t-3.com;
or Michael Ahearn of iLoop Mobile, +1-408-907-3367,
michael.ahearn@iloopmobile.com