Breast Cancer TV Spot Wins Four Telly Awards

"Jen's Story" is a riveting 60-second TV spot depicting a biomedical
researcher, with breast cancer, in search of new breast cancer breakthroughs

WASHINGTON, June 16 /PRNewswire-USNewswire/ -- The Foundation for Biomedical
Research (FBR) announced today its television spot "Jen's Story" has won four
Telly Awards in the 30th Annual Telly Awards competition. Founded in 1978, the
Telly Awards is the premier award honoring outstanding local, regional, and
cable TV commercials and programs, the finest video and film productions, and
online film and video.

"This TV spot features a biomedical researcher who studies human breast cancer
in rodents," said FBR president Frankie Trull. "What makes 'Jen's Story' so
unique is that she's a breast cancer patient herself. From research bench to
patient bedside, Jen understands the path of animal research discoveries that
can lead to clinical trials and ultimately bring a greater quality of life to
all breast cancer patients."

In the 60-second spot Jen tells viewers that she was diagnosed with breast
cancer five years ago and after living cancer-free for awhile, her cancer
returned. She is currently undergoing breast cancer treatment and therapy
while working full-time in breast cancer research.

"Jen's Story" Telly Awards include: Regional TV & Multi-Market Cable (Low
Budget), Regional TV & Multi-Market Cable (PSA), Internet / Online Commercial
(Low Budget and Internet), Internet / Online Commercial (Not-for-profit).
"Jen's Story" is available as a free, 60-second PSA for all broadcast use.
Please visit www.fbresearch.org for more information.

Established in 1981, FBR is the nation's oldest and largest organization
devoted to educating the public about the essential role of humane animal
research in the quest for medical advancements, treatments, and cures for both
humans and animals. For more information visit www.fbresearch.org.

SOURCE Foundation for Biomedical Research

Liz Hodge of the Foundation for Biomedical Research, +1-202-457-0654,
lhodge@fbresearch.org