Borders Group Names Arthur Keeney Senior Vice President, Marketing

* Reuters is not responsible for the content in this press release.

Tue Jun 16, 2009 3:30pm EDT

Rich Fahle moving into new role as Vice President, Creative, Outreach and
Entertainment 

ANN ARBOR, Mich., June 16 /PRNewswire/ -- Borders Group, Inc. (NYSE: BGP) has
appointed Arthur Keeney Senior Vice President, Marketing, effective June 29.
Keeney brings over three decades of retail experience to Borders with specific
expertise in marketing, advertising and customer relationship management
(CRM), as well as strength in merchandising and operations.  He will report to
Borders Group Executive Vice President, Merchandising and Marketing Anne
Kubek.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSGRPLOGO )

Keeney will provide strategic direction for Borders' sales-driving initiatives
and lead the team responsible for development and execution of effective
marketing and promotional programs across all channels, including e-mail,
Internet, direct marketing, CRM, advertising, in-store marketing, publicity,
entertainment alliances and social media.

In addition, he will oversee the company's e-commerce channel, Borders.com.
Keeney will conduct an executive search for a new leader at the vice president
level for the e-commerce business as Rich Fahle, the current Vice President of
Borders.com, moves into the newly created role of Vice President, Creative,
Outreach and Entertainment. Fahle will report directly to Keeney, as will the
Borders.com leader when appointed.  

"The greatest challenge for our company right now is to drive sales and Art
brings a solid track record of demonstrated results," said Borders Group Chief
Executive Officer Ron Marshall.  "He has a strong sense of urgency around our
priorities--including reconnecting with customers as a serious bookseller and
improving execution--and has a collaborative nature that comes from serving in
merchandising and operations roles as well heading marketing at major retail
organizations. Art will be an asset to Borders and we look forward to
benefiting from his leadership."

Prior to joining Borders, Keeney, 56, served for eight years as Vice President
and General Manager at Harold Friedman, Inc., a Pennsylvania-based grocery
retailer where he was responsible for marketing, merchandising, store
operations and the execution of a successful competitive strategy.  From 1998
through 2001, Keeney served as Senior Vice President, Corporate Retail at Nash
Finch Company, a $5 billion grocery distribution and retail organization
headquartered in Minneapolis where Keeney served under Marshall, who was then
Chief Executive Officer.

Keeney was with metro Detroit-based Kmart Corporation's Super Kmart Division
for five years from 1993 through 1998, last serving as Director of Sales and
Advertising with responsibility for delivering a $4.5 billion sales plan for
the fashion, general merchandise and grocery businesses. Earlier in his
career, he served as a senior retail consultant and in several management
posts with Safeway Stores, Inc.

Keeney is a 1977 graduate of Texas A&M University and completed a
post-graduate management program at the University of Southern California.

About Borders Group

Headquartered in Ann Arbor, Mich., Borders Group, Inc. is a leading retailer
of books, music and movies with approximately 1,000 stores and over 25,000
employees. More information on the company is available at
www.borders.com/media.

SOURCE  Borders Group, Inc.

Mary Davis, of Borders Group, Inc., +1-734-477-1374,
mdavis4@bordersgroupinc.com
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