SouthPeak Announces Initiation of Research Coverage by Murphy Analytics

Detailed Report Projects 12-Month Price of $3.00
MIDLOTHIAN, Va.--(Business Wire)--
SouthPeak Interactive Corporation (OTCBB: SOPK), one of the fastest growing
videogame publishers, today announced the release of an in-depth initiation
report by Patrick Murphy, CFA, principal of fee-based independent research firm
Murphy Analytics.

Mr. Murphy expects SouthPeak will deliver significant growth in fiscal 2010 due
to its strong pipeline of highly-anticipated titles, and initiates coverage with
a 12-month price target of $3.00 per share.

"SouthPeak is uniquely positioned to continue gaining global market share as
many of the heavy-weight developers shift focus to their main IP`s amid the
recession," said Terry Phillips, Chairman of SouthPeak Interactive. "This
comprehensive report quantifies SouthPeak`s progress to date, our unique
out-sourcing business model, and the outstanding potential for our highly
anticipated sales pipeline as we continue to rapidly expand throughout the end
of the year and into the holiday season."

From the Report, Mr. Murphy states:

"SOPK serves as a publisher for the legion of game developers looking to
maintain their creative and operational independence. This outsourced model
enables SOPK to consider a wide range of game prospects from studios and small
developers across the globe. As the larger publishers focus on extending
existing brands and producing mega-hit games, SOPK has a growing pool of highly
attractive publishing prospects from large and small development studios,
resulting in a pipeline of over two dozen games and 60 distinct SKU`s."

In addition to delving into SouthPeak`s robust title pipeline, the report
details the significant inroads the gaming industry has made into mainstream
entertainment over the past several years. Mr. Murphy quotes Entertainment
Software Association ("ESA") President and CEO Michael Gallagher during this
year`s E3 Expo in Los Angeles:

"Even in the soft environment of March 2009 according to NPD, consumers spent
one of every three entertainment dollars on video games, more than they spent on
any other form of entertainment. In another sign of the industry`s growing
impact, a March Nielsen PreView report revealed that gamers spent 64 billion
minutes playing games last December, ranking behind only the four largest
television networks in usage time. Now more than ever, computer and video games
represent the entertainment industry`s most highly sought-after commodity."

SouthPeak received critical acclaim for many of its upcoming videogame titles
during the recently completed E3 Expo in Los Angeles. Topping out the list,
SouthPeak`s Raven Squad and Roogoo Twisted Towers won "Best Strategy Game" and
"Best Puzzle Game," respectively, at this year`s E3 2009 by 411mania.com.

As the gaming industry continues to expand, SouthPeak differentiates itself from
many of the larger game development companies with its unique out-sourcing model
and its robust pipeline of independent games. SouthPeak's diverse game library
appeals to virtually every consumer demographic, whether casual player or
hardcore enthusiast.

The complete report is available in Acrobat format, free of charge:
http://www.murphyanalytics.com/uploads/SOPK_Initiation

About SouthPeak Interactive Corporation

SouthPeak Interactive Corporation develops and publishes interactive
entertainment software for all current hardware platforms including:
PLAYSTATION3 computer entertainment system, PSP (PlayStation Portable) system,
PlayStation2 computer entertainment system, Xbox 360 videogame and entertainment
system, Wii, Nintendo DS and PC. SouthPeak's games cover all major genres
including action/adventure, role playing, racing, puzzle strategy, fighting and
combat. SouthPeak's products are sold in retail outlets in North America,
Europe, Australia and Asia. SouthPeak is headquartered in Midlothian, Virginia,
and has offices in Grapevine, Texas and Leicester, England.

For a comprehensive investor relations portal complete with fact sheets,
presentations, interviews and video (when available), please navigate to:
www.trilogy-capital.com/autoir/sopk_autoir.html

For additional information, please visit SouthPeak`s corporate website:
www.southpeakgames.com

This release contains "forward-looking" statements that are made pursuant to the
Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.
These are statements that are predictive in nature, that depend upon or refer to
future events or conditions, or that include words such as "may," "will,"
"expects," "projects," "anticipates," "estimates," "believes," "intends,"
"plans," "should," "seeks," and similar expressions. This press release contains
forward-looking statements relating to, among other things, SouthPeak`s
expectations and assumptions concerning future financial performance.
Forward-looking statements involve known and unknown risks and uncertainties
that may cause actual future results to differ materially from those projected
or contemplated in the forward-looking statements. Forward-looking statements
may be significantly impacted by certain risks and uncertainties described in
SouthPeak`s filings with the Securities and Exchange Commission.

Raven Squad © 2008 Evolved Games Inc., Evolved Games, and all other Evolved
Games Inc. marks are owned by Evolved Game Inc. and may be registered.

All rights reserved. Copyright © 2008 SpiderMonk Entertainment, LLC. All rights
reserved. Unauthorized reproduction is prohibited by law. "Roogoo",
"SpiderMonk", "SpiderMonk Entertainment" and the SpiderMonk Entertainment logo
are common law and/or registered trademarks of SpiderMonk Entertainment LLC in
the United States of America (USA), and are or may be trademarks of SpiderMonk
Entertainment LLC in other countries. Other trademarks are the sole property of
their respective owners. Wii and Nintendo DS are trademarks of Nintendo. © 2006
Nintendo.

Company Contact:
SouthPeak Games
Scott Silverman
516-318-4978
ssilverman@southpeakgames.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com

Copyright Business Wire 2009