PointRoll and Adobe Host Inaugural Rich Media Symposium in New York

Event Opens Dialogue on Next Generation Digital Practices for Industry Thought
Leaders

NEW YORK, June 16 /PRNewswire/ -- PointRoll, a wholly-owned subsidiary of
Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising,
and Adobe hosted the first Rich Media Symposium on June 4th in New York.
Exploring "The Future of Rich Media," this event provided creative agencies
and digital marketers with a forum to discuss the rich media landscape, how it
is evolving, and creative best practices.

Breakout sessions focused on 3D, IPTV, Mobile, Social Media and Video. The key
takeaways highlighted the intersection of creative, technology,
user-experience and advertising performance. Panelists and participants in the
breakout sessions discussed how technology enables the rich media industry to
provide more meaningful user-experiences that ultimately yield better results
for advertisers.

"PointRoll continues to work closely with Adobe and has enjoyed collaborating
on the Symposium to increase awareness of how brands can engage consumers with
rich media," said Jason Tafler, CEO of PointRoll. "Targeting, optimization,
analytics and automation efficiencies were key discussion topics. We can know
everything about a prospective customer or user, but if we as marketers don't
deliver relevant, creative and engaging interactive experiences that connect
with users, then the targeting goes to waste."

Other event attendees affirmed Tafler's comments on the value of this
Symposium. "The PointRoll and Adobe Rich Media Symposium was a remarkable
learning and networking opportunity; from the keynote speaker to the breakout
sessions where we worked on the use of emerging technologies in rich media
campaigns," said Matt Picheny, Managing Director of Interactive at Lowe New
York. "In my breakout session, I had the opportunity to work with colleagues
from across the advertising industry to develop a campaign concept utilizing
Augmented Reality. It is exciting to take part in shaping the future of rich
media."

The keynote presentation was delivered by Michael Lowenstern, Group Director
of Digital Advertising at R/GA, who addressed the need for richer ads, more
creative executions, and user control in a world of perpetual data. PointRoll
and Adobe plan to host the second Rich Media Symposium in San Francisco. They
will continue to promote innovation through feedback on emerging technologies
and tools as well as sharing creative ideas via an Adobe and PointRoll
resource website.

The Symposium featured a panel spanning media, advertiser, creative and
technology, which included Fergal Carr, Manager, Emerging Technologies for
TheNew York Times, Todd Pasternack, Art Director, Creative Technology Group
for PointRoll, Brad Fowler, Digital Marketing Manager Strategic Marketing for
Samsung, Steve Baer, Director of Digital Strategy for TBWA, and Gene Tiernan,
Vice President, Group Director for Ryan iDirect. Panelists discussed critical
elements in executing successful rich media campaigns, challenges driving and
measuring consumer engagement, and key growth areas for the rich media market.

The Symposium showcased the increasing importance of rich media for brands,
publishers and marketers. Adobe and PointRoll designed the event to help
members of the creative advertising community meet, interact, and learn about
rich media design and technology. Attending this event were representatives
from advertising firms including Saatchi & Saatchi, R/GA, Hill Holiday,
Digitas, BBDO; content publishing companies including The New York Times,
Conde Nast, Comedy Central, MTV Networks; and advertising technology companies
including Sixteen30, AnySource, Oddcast and Ripple6.

"The Rich Media Symposium was a forum for marketers to explore engagement as a
metric and how social marketing can engage their brands directly with
audiences," said Sang Kim, CEO of Ripple6. "In the future, smart marketers
will incorporate social elements to their rich media advertising and take it
to the next level, significantly increasing engagement and ROI for their
brands."

PointRoll and Adobe have collaborated to provide the fastest delivery of
high-quality video to rich media ads for nearly three years. PointRoll and
Adobe continue working to enhance these tools and move the rich media space
forward.

About PointRoll:
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the
world's leading online advertising rich media provider. PointRoll's superior
rich media technologies and services enable brand marketers to connect with
consumers by creating interactive online environments. Providing interactive
features such as streaming video, polling, instant e-mail and data collection,
PointRoll delivers measurable online advertising campaign results. PointRoll
serves more than 85 billion rich media impressions each year -- and serves
two-thirds of the Fortune 500 brands. For more information, please visit
www.pointroll.com.

For PointRoll
Julie Nicholson
jnicholson@webershandwick.com
(212) 445-8371

SOURCE PointRoll

Julie Nicholson, jnicholson@webershandwick.com, +1-212-445-8371, for
PointRoll