SkyWire Media Enables SMS Text Messaging For MICROS OPERA

* Reuters is not responsible for the content in this press release.

Tue Jun 16, 2009 4:30pm EDT

Send Automated Room-Ready Alerts, Reservation Confirmations and Customer
Notifications Directly To Customers` Cell Phones from Within OPERA; See It In
Action at HITEC 2009
LAS VEGAS--(Business Wire)--
SkyWire Media, Inc. (www.skywiremedia.com) has enabled text messaging for OPERA
v5.01.02 from MICROS Systems, Inc., which allows hotel and resort operators to
quickly and efficiently communicate with their customers via text message to
their mobile phone. SkyWire has integrated its Rooms Connect solution with OPERA
- a leading property management system - allowing hotel and resort operators to
send automated messages, as well as personalized customer notifications, from
within OPERA. Rooms Connect communicates with OPERA via web services, and
enables several features: Room Ready Alerts can be sent automatically to
early-arriving guests, and the system can also send reservation confirmations,
guest notifications and other messages directly to guests` mobile phones. 

"Hotel and resort operators can now easily communicate with their guests
directly from within the OPERA Property Management System," said Shawn Harris,
president and CEO of SkyWire Media. "Room Ready Alerts are sent automatically,
notifying early-arriving guests by text message that their room is ready as soon
as it is made available in OPERA. Customers can also be sent an automated text
message confirmation when they make hotel reservations, and hotel/resort
operators can communicate with guests quickly, easily and unobtrusively." 

Harris added that customers can also send a text message to let a guest know a
package has arrived or a dining reservation has been made. 

"In addition, as a part of the Customer Connect suite of products, Rooms Connect
gives customers the ability to opt in to mobile marketing offers from the hotel
or resort during their stay," said Harris. 

Rooms Connect is one of the modular components of SkyWire`s Customer Connect
group of solutions. Customer Connect enables a wide range of messaging and
alerting services for the hospitality and gaming industries. As with Rooms
Connect and OPERA, many of the Customer Connect products integrate with existing
systems, allowing for seamless and automated solutions. Customer Connect allows
hospitality providers to better and more efficiently serve their customers by
communicating with them via text message. Customer Connect also enables
providers to build an opt-in mobile marketing database that allows them to
deliver targeted text messaging campaigns through SkyWire`s Mobile Connect
marketing platform. 

MICROS Systems will be demonstrating OPERA and its integration with Rooms
Connect at the HITEC 2009 show (http://www.hftp.org/HITEC) at the Anaheim
Convention Center in Anaheim, Calif., June 22-25. See Rooms Connect in action at
the MICROS Systems booth, #518. 

About SkyWire Media -- SkyWire Media, Inc. develops integrated, mobile-centric
applications that allow hospitality service providers to reach their customers
via real-time SMS text messaging. SkyWire Media`s Customer Connect solutions
suite is designed to reduce marketing costs, generate revenue and enhance guest
service. Customer Connect`s modular solutions include: Mobile Connect, Rooms
Connect, Table Connect, Progressive Connect, Poker Connect and Emergency
Connect. In addition, SkyWire Media also provides Workforce Dynamics, an
integrated labor management solution designed for hospitality. For more
information, log on to www.skywiremedia.com or call (702) 515-7472. 



SkyWire Media, Inc.
Jason Cribbs/K.C. Coleman
702-515-7472
jason@skywiremedia.com
kc@skywiremedia.com

Copyright Business Wire 2009

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