Adobe Announces MAX 2009

MAX 2009 Sessions Registration Now Open for Attendees to Connect, Discover and
Inspire
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced MAX 2009 registration
is open. Registrants can now sign up for MAX 2009 sessions and labs. Adobe MAX
is where the world`s most influential designers, developers and business
decision makers gather to shape the future of engaging experiences and gain a
competitive edge through intensive design/develop skills sessions and unique
networking opportunities. This year, MAX will run from Oct. 4-7 at the Los
Angeles Convention Center in Los Angeles.

Under the "Connect. Discover. Inspire." theme, MAX 2009 will explore three
emerging technology trends that are changing the landscape of communications:
social computing, cloud computing and the expansion of rich content and video
across mobile phones and other devices. MAX 2009 will feature keynotes from
Adobe chief executive officer Shantanu Narayen, Adobe chief technology officer
Kevin Lynch and other industry luminaries, as well as technology sneak-peeks,
technical sessions, hands-on labs and exhibits.

Quote:

Kevin Lynch, Adobe chief technology officer

"We are in a time of significant disruption and businesses are grappling with
how technology will play in their strategies to survive and thrive," said Kevin
Lynch, Adobe chief technology officer. "MAX will bring together some of the
brightest minds in design, development and business to discuss how our industry
is transforming, and learn new techniques and best practices that will fuel the
next generation of rich applications."

MAX 2009 offers three tracks of more than 200 sessions and 100 hands-on labs.
The Envision track is where decision-makers managing digital experience design
and development projects can learn best practices and tested strategies from
other organizations. The Design track will dive into the art and science of
designing across media, including Web, interactive, video, mobile and print. In
the Develop track, developers will learn best practices for architecting,
building and deploying next-generation Web, mobile and enterprise applications.

MAX programs back by popular demand include:

* BYOL (Bring Your Own Laptop) Labs provides engaging, educational and hands-on
sessions for attendees to learn new skills with Adobe software.
* Unconference discussions - participant-driven, casual presentations on
important design and develop business topics.
* Russell Brown@MAX, which is the essential Adobe Photoshop Master Class - a
three-day, hands-on course bringing together top art directors, designers,
illustrators and photographers to learn advanced imaging tips and techniques.

New this year:

* LiveCycle@MAX bundle offers one and a half days of preconference training on
the fundamentals of Adobe LiveCycle ES. Attendees will also receive a full
conference pass to MAX 2009, including LiveCycle developer sessions and labs
that offer in-depth training on the next release of LiveCycle ES.

2009 MAX Awards

The call for entries is now open for the 2009 MAX Awards, which recognizes the
best use of Adobe products and technologies for creating engaging experiences.
All entries must be submitted online at: www.adobemaxsubmission.com/submission.
The entry deadline is July 31, 2009.

Finalists and winners will be selected in each of these categories:

* Advertising and Branding
* Education
* Enterprise Productivity
* Entertainment
* Mobile
* Public Sector
* Social Networking
* Social Responsibility

New this year, category winners will be selected by public online voting. Online
voting will open two weeks prior to MAX 2009. The top three finalists in each
category will attend MAX to showcase their entries. To see last year's winners
and finalists, visit the 2008 MAX Award Winners & Finalist Gallery. The 2009 MAX
Award winners will be announced at the MAX Awards ceremony on Oct. 6 in the
Nokia Theatre.

Registration

To register for MAX 2009, visit the MAX 2009 registration page. Register before
Aug. 31, 2009 to qualify for the early bird discount.

Exhibits and Sponsorship

For additional information on sponsorship and promotional opportunities at MAX
2009, visit the Sponsor MAX page and complete the sponsorship inquiry form.

Helpful Links

* MAX 2009
* MAX 2009 Registration Page
* MAX 2009 Sessions and Tracks
* MAX 2009 Awards
* MAX Archives

Follow MAX 2009

* MAX 2009 Blog
* MAX 2009 on Twitter
* MAX 2009 on Facebook

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Flash and LiveCycle are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

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Adobe Systems Incorporated
Matt Rozen, 415-832-2268
mrozen@adobe.com
or
A&R Edelman
Craig Corica, 650-762-2917
ccorica@ar-edelman.com

Copyright Business Wire 2009