PAR Announces SuperOffice Plug-In and Upgrade to Microsoft Dynamics

GOTHENBURG, Sweden--(Business Wire)--
PAR, the leading European data owner and information management company, has
further developed links between proprietary CRM systems and its pan-European
EuroContactPool business-to-business database.

The company has announced a plug-in for SuperOffice CRM and an upgrade to its
highly-successful Microsoft Dynamics CRM plug-in. A plug-in for Salesforce.com
is due for release in August 2009.

PAR has worked with SuperOffice vendor, Adwiza ApS in Denmark to develop the
plug-in, which will enable SuperOffice users to link seamlessly with more than
22 million company records in the EuroContactPool database.

The plug-in, called `PAR Manager`, brings high quality data directly into
SuperOffice, enabling both single and mass creation of company data from 16
European databases.

It also enables data cleansing and de-duplication within SuperOffice by matching
records against the EuroContactPool master database.

New contact companies can be added quickly by using a simple, web-based search
function. This automatically transfers all information on the company - postal
address, telephone number, activity code, size of company, decision-makers`
names, etc. - into SuperOffice, reducing the time and errors involved in manual
inputting.

New potential customers can be accessed using PAR Segmentation search tool.
Users can identify a target group and analyse this alongside existing data in
the SuperOffice CRM, ensuing that duplicates entries are not imported into the
target data list.

PAR has also announced v2.0 of its Microsoft Dynamics CRM plug-in, launched at
the beginning of 2009. v2 enables users to enhance information on customers that
have, say, responded positively to a marketing campaign. Full company details
can be added direct from PAR`s EuroContactPool database and flagged for ongoing
monitoring, which continually improves the quality of the CRM database. This
process enables relatively inexpensive databases - containing small amounts of
information - to be added to the CRM and then enhanced when there is a genuine
business lead.

For more information about PAR and its services, visit: www.par.se

EuroContactPool is the world`s fastest-growing business-to-business European
database, now covering 22 million companies and 16.4 million executives across
16 European countries.

Sue Baker at Lexicon PR Ltd
Tel: +44 1943 830 626
Mobile: +44 7801 355 788
Email: sbaker@lexiconpr.com
Web: www.lexiconpr.com

Copyright Business Wire 2009