element14, Sponsors The BLOODHOUND Project, Providing a Valuable Online Collaboration and Design Resource for Engineers

LONDON--(Business Wire)--
element14,a new online technology resource and community for electronic design
engineers announces its participation in The BLOODHOUND Project, providing
sponsorship for the three-year mission to create a car that will achieve a new
land speed record of 1,000 mph. The primary objective of The BLOODHOUND Project
is to inspire future generations to take up careers in science, technology,
engineering and mathematics. element14 is a natural partner for this project as
it creates a unique online environment supporting the design needs of global
electronic design engineers .

"The BLOODHOUND Project is not just about the pursuit of speed - it gives us the
perfect opportunity to spotlight maths, science and engineering to young people
in the most exciting way possible," said Richard Noble, Project Director of The
BLOODHOUND Project. "And our pioneering research in electronics, aerodynamics,
materials technology and manufacturing will benefit industry in years to come."

element14 will provide a dedicated forum for engineers and enthusiasts to
discuss the electronic design requirements for The BLOODHOUND Project. They can
share ideas, discuss potential challenges in the design of the electrical
systems and collaborate on solutions that help to ensure BLOODHOUND SSC sets the
new land speed record. The dedicated element14 BLOODHOUND forum provides a once
in a lifetime opportunity for electronic design engineers to find innovative
ways to aid in such an engineering feat. Enthusiasts are encouraged to visit
http://www.element-14.com/clearspace_community/groups/bloodhound-ssc?locale=en&country=UK
for more information.

element14 provides The BLOODHOUND Project with a community environment where
electronic design engineers can find unbiased technical information and
tool-focused services to enhance their design and development capabilities.
element14 also provides a vast array of product data, design tools and
technology information, ensuring electronic design engineers worldwide have
access to necessary information when they need it. A true value added benefit of
element14 is the ability for engineers to collaborate on design techniques or
seek new technology developments from experts in the field.

"element14 will enable electronic design engineers from around the world to
participate and share their specialist knowledge and enthusiasm for this
exciting project, said Kevin Yapp, Chief Innovation Officer of Premier Farnell,
the organisation behind element14. "element14 is specifically built for
electronic design engineers and electronic design students looking for the
opportunity to share technical information and have access to the latest
electronic design engineering resources. There is no better way to bring a group
of design engineers and students together than through an innovative challenge
like The BLOODHOUND Project."

Editor`s Notes:

A high-resolution screenshot of element14, a fact sheet outlining element14`s
functionality and user benefits and customer testimonials detailing how
element14 is changing the face of the electronic distribution industry is
available by visiting: http://www.pinnaclecrc.com/element14/index.htm

About element14:

element14 is a new, innovative information portal and eCommunity specifically
built for electronic design engineers. It provides product data, design tools
and technology information, whilst incorporating web 2.0 functionality to
facilitate communication, interaction, collaboration and information sharing
between colleagues around the world. Users can consult experts, discover trends,
post blogs, articles and comments in this world-wide forum.

element14 is another innovative offering from Premier Farnell plc (LSE:pfl),
FTSE 250, a leader in multi-channel distribution and specialty services for
electronic design engineers throughout Europe, the Americas and Asia Pacific. It
has a stocked range of 450,000+ products, and access to 4,000,000 more items
from 3,500 top manufacturers. The company has group sales of £804.4m and over
4,100 employees globally.

For more information about element14 visit: www.element-14.com.

Shannon Leano
element14 PR
Strategic Project Coordinator
Tel: +44 (0) 20 7851 4125
E-mail:
sleano@premierfarnell.com
or
Janice Fleisher
element14 PR
Communications Americas
Tel: +001 (1) 773 907 5941
Email: jfleisher@newark.com
or
Hui-Yun Chen
element14 PR
Communications APAC
Tel: +65 6380 3239
E-mail: hychen@premierfarnell.com
or
Jonathan Roberts
Account Director
Pinnacle Marketing Communications, Ltd
Tel: +44 (0) 20 8869 9339
E-mail: j.roberts@pinnaclemarcom.com
or
Claire Haikings
element14 PR
Communications Europe
Tel: +44 (0) 133 2790101 ext 3433
Email: chaikings@farnell.com
or
Susie Hartley
Mission 21
The BLOODHOUND Project Comm. Manager
Tel: 0845 226 0803
E-mail: susie.hartley@mission-21.com

Copyright Business Wire 2009