Brunei's B.mobile Deploys Amdocs ChangingWorlds Solution to Personalize the Mobile...

Brunei's B.mobile Deploys Amdocs ChangingWorlds Solution to Personalize the
Mobile Internet Experience

Intelligent personalization solution ensures content is relevant and easy to
find, helping B.mobile to enhance the customer experience and increase data
revenues

SINGAPORE and ST. LOUIS, June 16 /PRNewswire-FirstCall/ -- Amdocs (NYSE: DOX),
the leading provider of customer experience systems, today announced that
B.mobile Communications Sdn Bhd, Brunei's leading mobile provider, has
deployed the Amdocs ChangingWorlds Personalized Mobile Portal solution. The
Amdocs ChangingWorlds' solution enhances content relevance through advanced
personalization techniques, enabling B.mobile to offer a more compelling
end-user experience by automatically delivering relevant, personalized mobile
content and services to individual subscribers. The announcement was made at
CommunicAsia taking place this week.

"B.mobile is committed to providing quality, reliability and innovation in 3G
mobile communications which is why we view personalization capabilities as
critical," said Mr Song Kin Koi, Chief Executive Officer of B.mobile. "The
Amdocs ChangingWorlds solution allows us to truly personalize customer
experience by delivering relevant, valuable content and services to suit each
customer's needs and lifestyle. This level of personalization will also help
us to increase data revenues through more effective targeted marketing
campaigns and personalized advertising."

The solution includes Amdocs ChangingWorlds Intelligent Navigation which
restructures the portal menu hierarchy for an individual subscriber based on
his or her regular usage patterns, content preferences and behavioral
profiles. Intelligent Navigation makes relevant content easier and faster to
find by reducing the number of clicks and time required to reach content of
interest. The solution also enables B.mobile to deliver personalized content
teasers and recommendations to encourage and increase mobile internet usage,
and generate more data revenues.

B.mobile has also implemented Amdocs ChangingWorlds Business Intelligence,
giving B.mobile detailed and timely visibility into the key performance
indicators (KPIs) relating to mobile portal usage such as churn trends, the
number of unique portal visitors, and the detailed breakdown of subscriber
activity on the mobile internet. This helps B.mobile to identify new revenue
opportunities, continue to improve the user experience and gain a sustainable
competitive advantage.

Amdocs ChangingWorlds is a unit of Amdocs Interactive and is the global expert
in the personalization of Mobile Internet and the creation of in-depth
subscriber intelligence for mobile operators. For more information about the
Amdocs ChangingWorlds Personalized Mobile Portal solution, please visit
http://www.amdocsinteractive.com/solutions/portal/changingworlds-personalized-mobile-portal.

About Amdocs

Amdocs is the market leader in customer experience systems innovation,
enabling world-leading service providers to deliver an integrated, innovative
and intentional customer experience(TM) at every point of service. Amdocs
provides solutions that deliver customer experience excellence, combining the
software, services and expertise to help its customers execute their
strategies and achieve service, operational and financial excellence. A global
company with revenue of $3.16 billion in fiscal 2008, Amdocs has more than
17,000 employees and serves customers in more than 50 countries around the
world. For more information, visit Amdocs at www.amdocs.com.

Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995, including statements about Amdocs'
growth and business results in future quarters. Although we believe the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, we can give no assurance that our expectations will be
obtained or that any deviations will not be material. Such statements involve
risks and uncertainties that may cause future results to differ from those
anticipated. These risks include, but are not limited to, the effects of
general economic conditions, Amdocs' ability to grow in the business segments
it serves, adverse effects of market competition, rapid technological shifts
that may render the Company's products and services obsolete, potential loss
of a major customer, our ability to develop long-term relationships with our
customers, and risks associated with operating businesses in the international
market. Amdocs may elect to update these forward-looking statements at some
point in the future, however the Company specifically disclaims any obligation
to do so. These and other risks are discussed at greater length in the
Company's filings with the Securities and Exchange Commission, including in
our Annual Report on Form 20-F for the fiscal year ended September 30, 2008,
filed on December 8, 2008, and in our quarterly 6-K furnished on February 9
and May 12, 2009.

SOURCE Amdocs

Shashin Surti of Weber Shandwick for Amdocs, +65-6825-8000,
ssurti@webershandwick.com