SmartyCard and kajeet Create New Means for Tweens to Earn Mobile Phone Privileges

SmartyCard and kajeet Create New Means for Tweens to Earn Mobile Phone
Privileges

Companies partner to become first to offer purchase of kid-appropriate phones
and airtime with virtual currency

SAN MATEO, Calif., June 16 /PRNewswire/ -- SmartyCard(TM), the online games
service for tweens that lets them earn their favorite rewards through one
flexible virtual currency, today announced a strategic partnership with
kajeet(TM), the cell phone service made for kids. Starting today, tweens can
unlock and redeem SmartyCard points for kajeet's popular pay-as-you-go mobile
phones from the SmartyCard catalog of real and virtual rewards. SmartyCard and
kajeet now offer parents a new way to encourage responsibility and underscore
the importance of education before giving mobile privileges to their kids.

"Everyday, we talk to another family that wants to provide incentive phone
privileges utilizing SmartyCard's learn-stuff-earn-stuff approach. Both
SmartyCard and kajeet are designed to provide family friendly services to
tweens while ensuring just the right amount of parental controls and safety,"
said Chris Carvalho, general manager, SmartyCard. "This is just another
example of SmartyCard helping parents reinforce the universal values of hard
work and goal achievement while at the same time providing ample motivation
for children to learn by providing a highly sought after reward."

Market research from Yankee Group shows that 54 percent of tweens ages 8 to 12
will own cell phones within the next three years. This trend provides a great
opportunity for companies like kajeet to find new and interesting ways to
introduce cell phone services to tweens.

"Adding kajeet cell phones to the SmartyCard rewards mall is a great way to
introduce kajeet to tweens and their parents and to reinforce with kids the
responsibility that comes with owning their own cell phone," said Carol
Politi, senior vice president of corporate and business development at kajeet.
"When we first heard about SmartyCard, we were instantly attracted to their
ability to engage kids in educational activities that allows them to earn
rewards they really want. We know kids want cell phones, and we appreciate
that parents can give their kids the tools to earn those rewards."

Beginning this week, SmartyCard will feature the kajeet Samsung m300 in its
rewards mall. The phone allows parents and kids to access kajeet's unique
suite of parental controls and kid-appropriate services. Tweens who choose the
kajeet phone will be granted free shipping and $5 airtime toward the use of
their phone.

About kajeet phone service
kajeet is the only cell phone service designed specifically for kids and their
families. The kajeet pay-as-you-go service has no contracts, no activation
fees, and no termination fees. The phones also come with parental controls
that allow kids and parents to set budgets, allocate periods of time the phone
cannot be used, receive the calls and texts they want and block the ones they
don't.

About SmartyCard games and rewards
Through SmartyCard, children explore subjects via quizzes and problem sets,
pursuing point values awarded according to level of difficulty and contingent
upon answering seven-out-of-ten activity questions correctly. SmartyCard
lesson content is homegrown and developed in partnership with several leading
online educational content providers to ensure that SmartyCard games engage
kids in a learning experience that encourages imaginative thinking outside of
the classroom. Parents fund these activities by buying and depositing points
directly into their child's account. Friends, family and parents can buy
points for a child through SmartyCard virtual cards at www.SmartyCard.com.

About SmartyCard
SmartyCard is the first learn-earn-and-play experience to provide real and
virtual rewards to tens of millions of families that believe learning at home
can be fun and rewarding. Utilizing homegrown games and educational content
from industry leaders, SmartyCard gives families the opportunity to engage in
fun and interactive online games, quizzes and lessons. As kids learn, they
earn and redeem points for popular rewards from popular online destinations
like ClubPenguin(TM), WebKinz, Stardoll, Bella Sara, and many more.
SmartyCard's online learn-and-earn approach to education reinforces the
universal value of hard work and steers children towards a lifetime of
educational achievement and success. SmartyCard is a Gazillion, Inc. company.
To learn more or to begin playing, visit www.smartycard.com.

SmartyCard is a trademark of Gazillion, Inc. All other trademarks and
copyright terms are the property of their respective owners.

SOURCE SmartyCard

Nicole Rodrigues of Voce Communications, +1-650-815-5069,
nrodrigues@vocecomm.com, for SmartyCard