RESEARCH ENTERTAINMENT 2nd Edition: "UNIQLO WIRE"

- Crossing Borders, Connecting People: 100 Women Talk about the BRATOP -

Japan's Best-Selling Top with Built-in Bra
TOKYO--(Business Wire)--
UNIQLO launched a new interactive website on May 13, 2009, called UNIQLO WIRE.
The purpose of the site is to spread awareness of the BRATOP worldwide by
showing customer feedback about how it feels to wear the best-selling BRATOP,
which has reached sales of over 3 million units across Japan. The UNIQLO WIRE
site features video footage of 100 women from all over the world wearing the
BRATOP and talking about their experiences wearing it and coordinating outfits
with it. The "WIRE" (a single red line) is a common thread linking the video
contents together.

http://www.uniqlo.com/wire

ABOUT THE UNIQLO WIRE SITE

(1)

There are legends in some cultures about a red line that connects people. In the
site, the red line is used to symbolically link the users, indicating that they
are all united in a similar frame of mind. During the video clips, handwritten
phrases appear, making it possible to enjoy the site even with the sound turned
off.

* The languages of all UNIQLO`s base countries are represented (English, French,
Chinese, Korean, and Japanese).

(2)

As an interactive feature, site viewers can fill out a questionnaire about the
BRATOP, and their answers are added to the total results.

THE BRATOP

The BRATOP is a new type of top that features a built-in bra. It went on sale in
Japan in FY2008 and sold over 3 million units that year. The BRATOP also made
the list of top hit products for 2008 (Nikkei Marketing Journal, etc.). This
year`s line features a wider range of colors and styles, with tops appropriate
for a wide variety of situations.

COMPANY INFORMATION

http://www.uniqlo.com/us/corp/business/

http://www.uniqlo.com/us/introduction/

BILCOM, Inc. (PR Agency for UNIQLO web contents),
Junichi Yagura, +81-3-5766-8411
bil-press@bil.jp

Copyright Business Wire 2009