Texas Instruments DLP® Products Shows First Technology to Enable Affordable Single-Projector 3D and Lamp-Free Data Projectors

New Innovations and Unmatched Reliability From DLP Products Drive Down Operating
Costs in Classroom and Conference Room
ORLANDO, Fla.--(Business Wire)--
Today at InfoComm 2009, Texas Instruments (TI) (NYSE: TXN) DLP® Products showed
the breadth of its manufacturers` 3D Ready projectors and the first
high-brightness lamp-free data projectors, all designed to address the growing
needs of classrooms and conference rooms. DLP innovation of 3D display increases
interactive learning through immersive curriculum with an affordably priced
single 3D Ready projector. In addition, a lamp-free DLP projector with LED
illumination decreases operating cost by eliminating the need to replace the
light bulb inside the projector.

Nine of DLP Products` more than 30 manufacturers will have 3D Ready projectors
on the market soon, including BenQ, InFocus, LightSpeed, Mitsubishi, Optoma,
Sharp and ViewSonic, in addition to high-end products from Projectiondesign and
Christie Digital. DLP customers developing high-brightness products with
lamp-free LED illumination include Projectiondesign, Vivitek and the world`s
largest design manufacturer, Coretronic.

Interactive Learning in 3D

Hollywood has shown that 3D allows viewers to be in the action and experience
the intangible. Following a similar path to DLP Products` innovation that
launched DLP Cinema and the digital cinema industry, DLP can bring 3D to the
classroom, enabling more realistic and dynamic teaching techniques.

Taking the cinematic-like experience to a new level with 3D curriculum, DLP
Products has worked closely with content providers such as Discovery Education,
Safari Montage, Eon Reality and NeoTech to bring 3D educational material to
market.

"After seeing the DLP 3D projection demonstration, I am envisioning endless
possibilities for enhancing the learning of our students," said Trudy LeDoux,
director of technology for Dickson Independent School District, just outside of
Houston, Texas. "Imagine how engaging and impactful a biology lesson in 3D can
be that digitally dissects the tiniest of organisms, or an art history lesson
that lets each brush stroke of a masterpiece be retraced. Today`s students
expect that kind of reality."

The DLP chip`s extremely fast switching speed of the micromirrors allows for the
simultaneous display of left-eye and right-eye images required for the brain to
create a 3D picture. The rapid response and refresh rate of the DLP chip enables
manufacturers to easily add an immersive third dimension.

First High-Brightness Lamp-Free LED Data Projectors

In addition to innovating technology to enhance learning, DLP Products is
continually focused on lowering projector maintenance. Since first demonstrating
lamp-free LED display in power-efficient pocket projectors, pico projectors and
1080p projectors last year at InfoComm, DLP Products along with LED supplier
Luminus have helped increase the brightness of LEDs to levels needed to support
the first lamp-free projectors.

"Our goal is to enable our customers to provide businesses and schools with
lower-cost solutions that provide a more immersive learning experience," said
Roger Carver, manager of DLP`s front projection business. "No lamps to maintain.
No filter to clean. No problems."

DLP technology provides manufacturers with the flexibility to choose any light
source, whether LED or lamp. A recent lifetime test conducted by light
projection technology company Wavien Inc. demonstrated that Wavien`s patented
Dual Paraboloid Reflector (DPR®) technology could provide projector lamp life
for more than three times the lamp life of other projection technology
providers. This further supports DLP`s high reliability and low maintenance
regardless of illumination source.

Where to Find Us

For more information on DLP and DLP Products, please visit www.dlp.com or booth
#5141 at InfoComm. You can also follow DLP`s updates from the show floor on
Twitter at @TXInstruments and http://www.youtube.com/DLPTechnology.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most
minute detail, delivering pictures rich with color, contrast and brightness
projectors for business, home, professional venue, digital cinema (DLP Cinema)
and large-screen HDTVs. Many of the world`s top projection and display
manufacturers design, manufacture and market products based on DLP technology.
DLP is the only imaging technology with a legacy in digital cinema where it set
the industry standard demonstrated by the deployment of DLP Cinema technology in
nearly 11,000 theatres worldwide. At the heart of every DLP chip is an array of
up to 2.2 million microscopic mirrors which switch incredibly fast to create a
high-resolution, highly reliable, full-color image. DLP technology`s chip
architecture and inherent speed advantage provides razor-sharp images and
excellent reproduction of fast-motion video. Since early 1996, more than 20
million DLP subsystems have been shipped.

About Texas Instruments

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new
electronics that make the world smarter, healthier, safer, greener and more fun.
A global semiconductor company, TI innovates through manufacturing, design and
sales operations in more than 25 countries.

For more information: http://www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

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TI DLP Products
Kateri Gemperle, (214) 567-3617
Kateri@ti.com
or
Waggener Edstrom Worldwide
Ashley Johnson, (425) 638-7000
ashleyj@waggeneredstrom.com

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