Smart Digivision and SeaChange Win Innovation Award for MyWay IPTV Service

SeaChange Brings Systems Integration Expertise, Middleware, On-Demand Systems,
and Subscriber Applications to India
LONDON--(Business Wire)--
Smart Digivision and SeaChange International (Nasdaq: SEAC) have been honored
for their consumer service innovation on the breakthrough MyWay IPTV service at
this year`s Global Telecoms Business Innovation Awards. Rolling out across India
with a world-class offering of on-demand and personal television applications,
Smart Digivision`s MyWay takes full advantage of SeaChange middleware, digital
video systems and professional services.

MyWay`s "Consumer Service Innovation" award was presented during Global Telecoms
Business Magazine`s ceremony held yesterday at the Sheraton Park Lane Hotel in
London to recognize innovative projects by telecom operators and service
providers from around the world. Guests included chief executive officers, chief
technology officers and others in Europe, China, Africa, India, Russia, North
and South America, and the Pacific.

By taking advantage of SeaChange`s TV Navigator middleware, electronic program
guide, video-on-demand systems and set top box applications, SmartDigivision
aims to bring MyWay IPTV to over three million subscribers throughout India on
broadband networks of telco operators BSNL and MTNL. As the principal
integrator, SeaChange is orchestrating the rollout of MyWay, which will
encompass pause live TV; convergence services for integrated email; an on-demand
library of DVDs, music and games; and over 150 broadcast TV channels.

"Smart Digivision is very proud to bring global recognition to India`s advancing
media industry," said Kapil Dev Kumar, COO, Smart Digivision. "We`ve embarked on
an effort to develop a service that includes the depth and variety that is on
par with the world`s best. We anticipate that we will continue to help
strengthen the outlook for the digital television market here."

Hundreds of nominations for the industry`s innovative projects were received
from the readers of Global Telecoms Business since early in 2009. The winners
represent the most innovative projects in the industry worldwide in five key
categories including fixed network infrastructure, wireless network
infrastructure, wholesale service, business service, and consumer service.

"We were impressed by the quality and number of nominations this year - the most
we have ever had - so it was a special triumph to be one of the winners this
year," said Alan Burkitt-Gray, editor, Global Telecoms Business. "This was an
outstanding project and well deserves its award."

At present, SNL Kagan calls Asia Pacific the world`s third-largest "IPTV
economy" after North America and Western Europe. The research firm forecasts
that the region`s IPTV subscriber base will grow to 20 million by 2012, a 29.9%
compound annual growth rate, and that service revenues will rise to $3.1 billion
by 2012.

"SeaChange is thrilled to be in another strategic partnership that`s garnering
global attention for further progressing digital television," said Lincoln
Owens, director of broadband, Asia Pacific, SeaChange.

SeaChange is exhibiting at CommunicAsia2009 (Stand 4K3-05) in Singapore this
week, with demonstrations of the MyWay IPTV service. In addition to IPTV
middleware, video-on-demand servers and software, subscriber applications, and
integration, telcos around the world are building IPTV businesses with SeaChange
content acquisition services and solutions for advertising, broadcasting and
mobile video-on-demand. SeaChange VOD and IPTV customers are among the world`s
best known telco brands including KDDI, NTT-East, NTT-COM/ODTV, TMNet and others
across Asia.

Television companies have been on-air with SeaChange solutions for more than 10
years in India. The company is dedicated to supporting the special requirements
for traditional television operations and applying its unique resources towards
developing IPTV, on-demand and other emergent forms of television in the market.
SeaChange`s India team has offices in Mumbai and Delhi and leverages SeaChange
support and product development facilities across Asia.

About Global Telecoms Business

Global Telecoms Business magazine, which is read by the industry leaders in the
telecommunications industry worldwide, was founded 15 years ago. The magazine is
part of the Euromoney Institutional Investor PLC group. A full report of this
year`s Awards will be published in the July-August 2009 issue of Global Telecoms
Business.

About SeaChange International

SeaChange International, Inc. is a world leader in digital video systems,
spanning broadcast and broadband. Its powerful server and software systems
enable television operators to provide new On Demand services and to gain
greater efficiencies in advertising and content delivery. With its Emmy-winning
MediaCluster technology, thousands of SeaChange systems are helping broadband,
broadcast and satellite television companies to streamline operations, expand
services and increase revenues. SeaChange is headquartered in Acton,
Massachusetts and has product development, support and sales offices throughout
the world. Visit www.schange.com.

SeaChange PR
Jim Sheehan, 1-978-897-0100, x3064
jim.sheehan@schange.com
or
BCS Public Relations
Jessica Culshaw, +44 (0) 115 9486901
jessica@bcspr.co.uk

Copyright Business Wire 2009