Branson or Bust; Boston's Funny Boys' 96-Hour Quest to Pin Down Virgin CEO

BOSTON, June 16 /PRNewswire/ -- Boston's two funniest business owners have a
business proposition for Virgin CEO Sir Richard Branson that promises to make
the company an even greater success story.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090616/NE33927 )

On June 15, Boston natives Chet Harding and Norm Laviolette of Improv Asylum
flew to London to land a meeting with Branson and pitch their business plan.
Norm and Chet are just like any average American, just bolder, funnier and
willing to do anything to get in front of the billionaire business guru.

Branson doesn't know they're coming and Boston's funny boys have no real
contacts to line-up the meeting. Norm and Chet will roam London for 96 hours
as just two average American guys armed with two simple questions: "Do you
know Richard Branson or anyone who does? Will you introduce us to him?"

The trip is part "Six Degrees of Separation" and part social networking. Norm
and Chet believe that guy at the pub, that woman on the train or that weird
dude on the corner could be the person who connects them to Branson.

Through daily video downloads, tweets, status updates and all the latest in
social networking technology, Norm and Chet are looking to see if old-fashion
face-to-face interactions combined with today's lightning fast connectedness
can get them a meeting with Branson and pitch their dynamic business
proposition.

Succeed or fail Boston's hometown boys are demonstrating that if you really
want something, then go out and try to get it. The people they meet along the
way and the journey itself may just be the biggest reward.

About Improv Asylum
Improv Asylum opened May 1998. Their performances feature a unique blend of
improvisation and sketch comedy that focus on developing comedic scenes on the
spot based on audience suggestions. They have 11 weekly performances at their
North End theater in Boston. They also provide corporate events, corporate
training and classes through their training center. For more information,
please visit their website at www.improvasylum.com.

SOURCE Improv Asylum

For more information or to schedule an interview with Chet Harding and Norm
Laviolette, contact Stacey Princi of Improv Asylum, +1-617-263-1300,
Stacey@improvasylum.com