The Counter-Custom Built Burger BFD!

The Perfect Gift For Father's Day: A Free Burger For Dad (BFD)

CULVER CITY, Calif., June 17 /PRNewswire/ -- The Counter, the innovative
build-your-own burger concept, will be giving away a free 1/3 burger to all
dads all day on Father's Day, Sunday, June 21, 2009.

Cleverly coined, The Counter: Burger For Dad (BFD), the free offer is
available to all Fathers who request the BFD by name at all participating U.S.
Counter locations. Bring in your family and say, "I want the BFD!" and the
free 1/3 burger is all yours. Show your dad that he is a big freakin deal
with The Counter BFD. Offer is limited to one regular 1/3 Burger per father
who brings in a paying family member/child and purchases a Burger of equal or
greater value.

"Father's Day is the perfect time to celebrate your dad, and what better way
to celebrate than with a free burger," said The Counter Founder and Co-CEO
Jeff Weinstein. "With over 312,120+ different burger combinations, dads have
the choice of a beef, chicken, turkey or veggie burger along with 10 cheeses,
28 toppings, 18 unique sauces and three types of buns. The options will make
dad, and even the pickiest of eaters in the family, happy."

The following locations are offering The Counter: BFD
-- El Segundo
-- Irvine
-- Marina del Rey
-- Palo Alto
-- Roseville
-- San Jose
-- Santa Monica
-- Studio City
-- Walnut Creek
-- Westlake Village
-- Park Meadow
-- West Hartford
-- Roswell
-- Chicago
-- Charlotte

-- Salt Lake City

About The Counter: Founded in 2003 by Jeff Weinstein, Culver City,
Calif.-based The Counter(R) is the 21st-century equivalent to the classic
burger joint, offering a fresh, unconventional approach to the American
tradition of creating the ultimate premium burger with its inviting industrial
decor, today's music and outstanding food in a laid-back family atmosphere.
The Counter has quickly gained national acclaim. In July 2005, GQ magazine
columnist Alan Richman named The Counter's "Build Your Own Burger" to his list
of the best burgers in America and "The Oprah Winfrey Show" featured The
Counter's inclusion on Richman's list in a February 2006 show highlighting the
"20 Hamburgers You Must Eat Before You Die." The Counter has also been
featured in several other major publications including Travel + Leisure, the
Los Angeles Timesand Food & Wine magazine. In 2008, The Counter was chosen as
one of six Nation's Restaurant News' Hot Concepts! For more information, visit
www.thecounterburger.com.

SOURCE The Counter Custom Built Burgers

Emily Brandwin Weinstock, +1-310-586-7138, ebrandwin@murphyobrien.com, for The
Counter Custom Built Burgers