Living Proof Secures Additional $9 Million in Funding From Polaris Venture Partners

Fri Jun 19, 2009 11:21am EDT

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Living Proof Secures Additional $9 Million in Funding From Polaris Venture

CAMBRIDGE, Mass., June 19 /PRNewswire/ -- Living Proof, a technology-based
beauty company, headquartered  in Cambridge, Massachusetts, announced today it
has secured $9 million of financing to fuel growth, technology pipeline, and
international expansion. 

Living Proof was founded by Polaris Venture Partners, a venture capital firm
with an extraordinary 25-year track record, and Dr. Robert Langer, one of the
world's top biomedical scientists.  The company's unique approach to the
beauty category is to launch breakthrough hair and skin products with
newly-invented materials that work dramatically better than anything else in
the market today.  Its first product introduction, No Frizz -- a line of
silicone-free, frizz-eliminating hair products -- officially launched in
February 2009 at Sephora, QVC and   No Frizz is one of the
biggest launches to enter the market this year at Sephora.

"We're extraordinarily excited by the success we've had out of the gate," says
Jon Flint, co-founder and chairman of Living Proof and co-founder of Polaris
Venture Partners.  "Living Proof's brand message that it will only market
truly innovative technologies which deliver beautiful, healthy results is
clearly resonating with consumers and driving our tremendous growth."  

"This financing will give us the capital to create and market category-busting
new products like we've have with No Frizz," says Rob Robillard, CEO of Living
Proof.  "It will allow us to replicate this early success in markets outside
the United States."   

Living Proof counts among its founders and advisors some of the top names in
science, beauty and business, including Jon Flint and Dr. Amir Nashat of
Polaris Venture Partners; Dr. Robert Langer and Dr. Dan Anderson of M.I.T.;
Rob Robillard, Living Proof CEO and former worldwide general manager of
Kiehl's Since 1851; Ward Stegerhoek, a top editorial stylist; Mitch DeRosa,
owner of Mitchell John Salon; and Dr. Rox Anderson, head of Photo Medicine at
Mass General Hospital and inventor of breakthrough laser therapies.

Living Proof is a Cambridge, MA based company that combines the best minds in
science, business and marketing to bring true innovation and breakthrough
technology to the beauty industry. Created by Polaris Venture Partners, Living
Proof is dedicated to finding truly effective solutions for the toughest
beauty challenges. 

Polaris invests in businesses across a number of markets including digital
media, technology, consumer, technology and life sciences. The firm has over
$3 billion under management.  Current and former portfolio companies include: 
Adnexus (sold to BMS), Advanced Inhalation Research (sold to Alkermes), Akamai
Technologies, Allaire (sold to Macromedia), Alnylam Pharmaceuticals (ALNY),, Athletes' Performance, Glycofi (sold to Merck), HealthCentral
Network, JibJab, LogMeIn, Momenta Pharmaceuticals (MNTA), Powersoft (sold to
Sybase), QuantCast, Sirtris, Solidworks, TechTarget (TTGT), Transform
Pharmaceuticals (sold to Johnson & Johnson) and WordPress.

SOURCE  Living Proof

Andrea Leonarz, BOLD PR, +1-646-214-5727 x101,
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